Generative search is transforming how users discover and engage with brands. In this exclusive webinar, attendees will be the first to access a groundbreaking study from Search Engine Land and Fractl, revealing how consumers and marketers are adapting in the age of AI-driven search.
We’ll break down key industry trends, challenges, and opportunities, based on a fresh survey of hundreds of marketers. You’ll learn how brands use AI-driven workflows across SEO, content, PR, and social strategies while mitigating risks and developing ethical standards. Find out how your marketing strategies should evolve, and ensure your brand remains relevant in the future of search.
After this session, you’ll be able to:
- Understand how consumer search habits are shifting across key demographics and how trust in AI-driven content is changing.
- Explore insights from a survey of hundreds of marketers on how AI tools are being integrated into marketing workflows and what early case studies reveal about their effectiveness.
- Discuss emerging industry standards around AI disclaimers and ethical considerations in AI-generated marketing.
- Know which websites are prioritized in LLM training sets, what it means for search visibility, and how to position your brand for AI-driven search results.
- Optimize AI-generated content, maintain brand visibility in AI-driven search, and balance automation with human expertise.
Sponsored by Search Engine Land