Predictive Search Bidding is a great way to control your costs while increasing your return on investment (ROI). Rather than simply increasing bids, advanced bidding solutions use big data to increase bid efficiency. This makes it much easier for marketers to be effective, especially when most bid optimization systems integrate seamlessly with your existing campaign management platform.

But how do you know which bidding solution is right for your company? This white paper from [24]7 details the 6 things you need to look for in a bidding solution.