Recognize Before You Have to Apologize: Social Media for Crisis Management
In less than a decade crisis management has changed. In 2003, a crisis happened when the press got wind of something that reflected poorly on your company. It lived in headlines, sound bites and the odd blog or two. It took hours to build and days to bring under control. Today, a crisis moves at the speed of social media. It lives in Facebook, Twitter and YouTube. And it lives in real-time. However, social media gives marketing and PR opportunities you didn’t have a decade ago: the ability to change the conversation, before you have to deal with a crisis.
In 2013, the combination of the right approach and the right social listening and engagement tools can help you diffuse a potential crisis before it hits mainstream media. You can even turn a crisis into an opportunity, ending up with more fans and loyal customers than before, along with a stronger, more positive brand reputation.
The tips in this white paper will show you how to plan ahead, and leverage social media tools to stave off any negative chatter before it grows into a crisis.