Bid Testing Best Practices

Test small and test frequently for the most effective results

Many digital advertisers think of bid testing as a risky activity. Yet in reality, nearly every digital advertiser engages in bid testing, which in its simplest form means changing a bid and observing the results.

This white paper looks at three bid testing methodologies: position-based testing, value-based testing and current bid-based testing.

This whitepaper covers:

  • Who should bid test – and why
  • 3 Bid Testing Methodologies
  • How to Measure Success

Sponsored by OptiMine
OptiMine's sophisticated bid optimization software forecasts the performance of each paid-search ad placement each day and automatically sets optimal bids. OptiMine's unmatched predictive analytics software trains up to 24 mathematical models per keyword each week and examines more than 100 variables to automatically maximize keyword performance daily.