Test small and test frequently for the most effective results
Many digital advertisers think of bid testing as a risky activity. Yet in reality, nearly every digital advertiser engages in bid testing, which in its simplest form means changing a bid and observing the results.
This white paper looks at three bid testing methodologies: position-based testing, value-based testing and current bid-based testing.
This whitepaper covers:
- Who should bid test – and why
- 3 Bid Testing Methodologies
- How to Measure Success