Start Listening! 7 Real-World Tips for Better Social Engagement

Date: May 23, 2017 1:00 EST (10:00PST)

Speakers:
Maggie Malek, Head of Public Relations and Social Media, MMI Agency
Dave Evans, VP, Reach and Response Services, Lithium

Pepsi….Fox News….Uber. Look at recent headlines and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster.

Why do brands still struggle with social media? It’s complex – new social networks and touchpoints are constantly emerging, it’s hard to scale and integrate multiple departments and martech systems, and it’s unpredictable. You have to be ready for anything to go viral.

Join our social marketing experts from MMI Agency and Lithium as they show how to improve social engagement, and go from broadcasting to conversing with customers. You’ll hear best practices and results of a recent research study on the social engagement of 70 global consumer brands across hundreds of social channels.

Attend this webinar and learn:

  • How to create a customer-first mindset.
  • Strategies to improve social response time.
  • Tactics to engage with social influencers and customers.

Speakers:

Maggie Malek, Head of Public Relations and Social Media, MMI Agency
Over the past 12 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports, and medicine.

Dave Evans, VP, Reach and Response Services, Lithium
Dave is the author of the bestselling book, “Social Media Marketing: An Hour a Day,” as well as “Social Customer Experience: Engage and Retain Customers Using Social Media.” He is a regular columnist for ClickZ and a frequent speaker at industry conferences.

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Sponsored by Lithium

Lithium brings Marketing, Customer Service, and other parts of the organization together with an intelligent design to rally around a better customer experience. You no longer need to choose between standalone tools and manual steps. Teams can plan from the same Omnichannel Calendar, share data-rich customer profiles, and execute better together. Lithium uses data science to help Marketing, Customer Service, and other customer-facing teams collaboratively drive engagement, response times, and business results with a smart platform you will actually use.