Six Strategies to Leverage Existing Data to Expand Retail PPC Campaigns
By Joseph Kerschbaum, Clix Marketing This eBook covers many of the strategies that online retailers can implement in order to expand their PPC campaigns by utilizing the data that resides in their Google AdWords, Microsoft adCenter and Google Analytics accounts. … Read more
How to Manage Large Retail PPC Campaigns: Best Practices to Solve Tactical and Organizational Challenges
Large retail organizations face unique challenges in conducting their search engine marketing programs, including managing thousands of products, SKUs and catalog pages in multiple sales environments. Effectively organizing retail PPC keywords, ad groups and campaigns is complex and frequently involves … Read more
Powerhouse Holiday Marketing Strategies for Online Retailers
This whitepaper looks at how online retailers and e-commerce sites can best get ready for the 2011 online holiday shopping season. Based on the September 29 webcast, “Powerhouse Holiday Marketing Strategies for Online Retailers,” featuring Nick Drabicky of iProspect, this … Read more
Using Satisfaction Surveys to Achieve a Competitive Advantage
No matter what type of business you are in, surveys are an important tool to help you collect the information you need to understand and evaluate satisfaction. Discover how you can create satisfaction surveys quickly and easily and let you … Read more
Five Steps to Improving Business Performance Through Customer Intimacy
Business success today requires a new depth of customer insight. The ability to segment and tailor offerings to precisely match the needs of customers is a strategic imperative that can significantly impact a company’s bottom line. Read this white paper … Read more
Explode Six Marketing Myths
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won’t just survive, you’ll thrive.
Cross-Channel Experience Assessment
Social networking, increased mobility, adoption of digital channels, increased consumer expectations and transparency across industries are just a few of the factors fundamentally reshaping customer interaction. Customers are becoming increasingly sophisticated and have higher expectations of organizations. Enterprises are responding … Read more