How to Manage Large Retail PPC Campaigns: Best Practices to Solve Tactical and Organizational Challenges

Large retail organizations face unique challenges in conducting their search engine marketing programs, including managing thousands of products, SKUs and catalog pages in multiple sales environments. Effectively organizing retail PPC keywords, ad groups and campaigns is complex and frequently involves multiple business units in disparate locations around the globe.

This EBook discusses many of the key challenges that face large, retail PPC marketers and presents best practices at both the tactical and organizational levels.

Sponsored by Adchemy
Adchemy is an advertising technology company that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMapTM technology radically simplifies advertisers’ paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft.

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