Resource Library: White Papers

whitepaper

The Q3 2014 Performance Marketer’s Benchmark Report

As consumers grow more comfortable purchasing on smartphones and tablets, advertisers are optimizing their search, social and display mobile marketing strategies accordingly. This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which … read more »


whitepaper

15 Ideas to Grow with Digital Marketing

Until recently, most small and medium-sized businesses could survive, even thrive, without investing much time or money into marketing. A typical small business owner might place a few newspaper ads, attend some trade shows, or send direct mail with coupons … read more »


whitepaper

Grande Guide to B2B Content Marketing

Content marketing: the buzz-term of the moment. So many definitions, so many presentations, so much advice. This guide is designed to distill all of that input and provide concise and tested approaches to getting your content marketing efforts up and … read more »


whitepaper

Tis the Season: Marketing Tips for a Successful Holiday Season

The National Retail Federation predicts that US consumer spending will hit $602 billion this holiday shopping season, a 3.8 percent increase since last year. In this white paper from Quantcast, they provide some quick tips to help you get ahead … read more »


whitepaper

Best Practices for Online Registration

Most companies today have a wealth of customer information potentially available to them. Thanks to web tracking tools, data augmentation, and other technologies, marketers can know who purchased what and when, how much they spent, which pages of your website … read more »


whitepaper

Social & The Data Management Platform

  Learn how top marketers improved their Social Media Marketing. See how they generated results like these: Top gaming company increases social engagement on Twitter by 45% A top wireless telco boosts Facebook native ad performance 6x A leading U.S. … read more »


whitepaper

The Mobile Data Management Platform

This whitepaper explains how a robust Mobile Data Management Platform(mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.


whitepaper

Data Management Platforms Demystified

Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This white paper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve program … read more »


whitepaper

The Definitive Guide to Social Marketing

Social media has become more than just a channel or tactic, it is a strategy that should be present in every aspect of your marketing. The challenge is learning how to harness the power of social media and engage your … read more »


whitepaper

How to Take Your Retargeting to the Next Level

  By delivering personalized, customized advertising to predefined audience segments in just the right way at just the right time, retargeting gives marketers the best possible return on every dollar invested. Retargeting translates website visitor behavior into highly relevant, targeted … read more »