Resource Library: White Papers

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How to Take Your Retargeting to the Next Level

  By delivering personalized, customized advertising to predefined audience segments in just the right way at just the right time, retargeting gives marketers the best possible return on every dollar invested. Retargeting translates website visitor behavior into highly relevant, targeted … read more »


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15 Emails to Keep Clients Happy

Email templates for amicable client relations   One of the most useful tools for dealing with common client situations – especially difficult ones – is to create a series of standard email templates for the different aspects of a project. … read more »


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The Complete Guide to Solving Agency Inefficiencies

As an agency professional, you’re pretty familiar with the habitual scramble that accompanies the acquisition of a new client. With the infinite list of unchecked to-dos, coupled with onboarding projects and discovery research, it can be difficult to keep track … read more »


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Conversations, Not Campaigns

Nobody wants to get blasted. Email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch, blast and hit the … read more »


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The Definitive Guide to Social Marketing

Social media has become more than just a channel or tactic, it is a strategy that should be present in every aspect of your marketing. The challenge is learning how to harness the power of social media and engage your … read more »


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The Marketer’s Guide To Email Deliverability

Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect … read more »


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The Authoritative Guide to Call Tracking and Local SEO

Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and … read more »


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Kick your Content Marketing Strategy Into High Gear with Seven Keyword Research Sources for Search, Social & Mobile

Keywords come in nearly limitless combinations, but which ones really drive quality visitors to your web presence? Choosing the best possible keywords for your content is crucial to ensuring that you are seen by the right audience. In this how-to … read more »


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Grande Guide to Social Advertising 2014

Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links … read more »


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Content Creation For Panda 4.0 & Beyond

Content has always had a role in marketing, but in today’s digital landscape, content is fueling search, social, and lead nurturing efforts across every industry. Content marketing is simple in theory: create relevant content, and search engines will rank your … read more »