Resource Library: White Papers

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How To Be Successful in Mobile Advertising

Over the last decade, mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed into … read more »


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Mobile Advertising Around the Globe: 2015 Annual Report

Working with many of the world’s largest and most sophisticated advertisers, Marin Software’s research uncovered many interesting trends that highlight the mobile imperative for digital advertisers. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than … read more »


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Digital Marketing Forecast 2015 – 2016: Accelerate Your Marketing Strategy with Customer Engagement & Data

Today’s consumers are more informed, involved, and influential than ever before. They are always connected, spending more time consuming, engaging with and creating digital content than any other demographic in history. With these sweeping changes afoot in the market, marketers … read more »


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Marketer’s Guide to Call Tracking for Local Search

If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales. … read more »


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7 Steps to Unlock Your Social Data Through Customer Enagagment

Your audience is your biggest business asset. Today, brands deal with an empowered audience — engaged in real-time social and mobile conversations across many digital platforms. They are in the driver’s seat, shaping business roadmaps and influencing purchases. For these … read more »


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Five Localization Strategies Every Content Marketer Needs

You work hard to develop compelling content marketing campaigns. But did you know 70% of internet users are not native English speakers, and 75% of the world’s economy is outside the USA? Learn the 5 strategies you must master to … read more »


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The Authoritative Guide to Call Tracking and Local SEO

Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and … read more »


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The Ultimate Guide to: Up-selling and Cross-selling

Drive cross-selling and up-selling with CRM, by thinking people – not software While CRM is a great toolbox for the complete sales cycle – cold prospect to red-hot lead – it needs to be looked at from another perspective: cross-selling … read more »


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Transform your marketing strategy with marketing automation and video

Integrating an enterprise video platform with your marketing automation solution can change the way your team approaches both individual campaigns as well as overall marketing strategy. According to McKinsey & Co.: Videos on landing pages increase conversions by 86% 64% … read more »


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U.S. Retail Online Holiday Shopping Recap Report 2014

Retailers once again captured the attention of holiday shoppers online with sales growing year­ over­ year on key shopping days and throughout the holiday season. Mobile continued its strong growth resulting in record­breaking mobile traffic and sales. Delivered by IBM … read more »