Resource Library: White Papers

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Social Goes Shopping: Ecommerce Developments in Social Media

There has been a lot of talk lately around the “buy button” revolution and the ability for shoppers to make purchases directly on various social media platforms. So much so, that it is difficult to keep track.  The “Social Goes … read more »


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Data Management Platforms Demystified

Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This white paper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve program … read more »


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Five Reasons for Sales to Embrace The Power of Analytics

Even as businesses find new ways to create and track customer data, too many sales teams still can’t put that data to work. But smart organizations are realizing that data is their biggest competitive advantage, and analytics is how they … read more »


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Why Don’t My Leads Convert?

There are many reasons why organizations should improve their sales and marketing alignment. Cross-functional alignment can account for up to one third of a company’s growth, according to research firm SiriusDecisions. The most successful organizations engage key business stakeholders to … read more »


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Why You Need To Be A Modern Marketer

Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer … read more »


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How to Create a Social Content Strategy For Your Business

Do you want to develop a strategy that drives engagement and build your brand on social media? This ebook enables you to develop a strategy that accounts for the full cycle of content creation – from idea and planning, to … read more »


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The Next Frontier in Ad Quality: Target Accuracy

While advertisers, publishers, agencies and vendors have all been heavily invested in viewability and fraud, one area that has been widely overlooked is the accuracy of audience targeting. Reaching the wrong audience diminishes the performance of any type of campaign … read more »


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30 Seconds or Less: How to Engage the Distracted Consumer

The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer … read more »


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The Evolution of Influencer Marketing

No matter what industry or vertical an organization may be in, it is imperative to gain a secure hold on how people and consumers are receiving company messaging and product information. Today’s digital marketer knows the one-to-many, brand-consumer dynamic has … read more »


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Algorithms at the Service of Attribution Marketing

The multiplication of marketing channels and devices (computers, mobiles and tablets) concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. It therefore raises the question of how to measure the performance of each marketing channel? … read more »