Resource Library: White Papers

whitepaper

Rising Above Big Data

For most retailers, data collected from different platforms, at different times, and for different purposes is trapped in silos, largely untapped. Sales, marketing and customer service don’t or can’t share information with each other, because they have different processes and … read more »


whitepaper

Retailer’s Guide to Pinterest

Each pin by a retailer on Pinterest generated an average of two site visits, six page views and 78 cents in sales in Q4 2013, according to Piqora. As retailers diversify their digital marketing efforts to adapt to changing shopping … read more »


whitepaper

A Marketer’s Guide to the New Facebook 2014

Delivering real business results with Facebook is tough. Brands are crowding in, users expect more, and marketers struggle to keep up with new features. Based on interviews with Facebook staff, marketing experts and the latest research, our Marketer’s Guide to … read more »


whitepaper

The Multiplier Effect of Integrating Search & Social Advertising

Surveying more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns Marin Software, compared those who have integrated search and social program to those that manage their programs separately. The research showed that marketers who integrate their search and social … read more »


whitepaper

Social Media in Technology: A Unified Strategy for Success

Leading companies, such as IBM, know that when different departments across the organization use social media to listen to their audiences and peers, they get stronger insights into their customers, competitors, industry, and communities. Download this White Paper to find … read more »


whitepaper

Turning Insight Into Action: The Journey to Social Media Intelligence

The amount of data produced on social media is staggering – and so is the potential business value for enterprises that know what to do with it. Your customers are pulling back the curtains to reveal their desires and dislikes, … read more »


whitepaper

Mobile Search Advertising Around The Globe: 2014 Annual Report

Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create this report. Use this benchmark data to … read more »


whitepaper

Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … read more »


whitepaper

Owning the Google Results Page

This eBook from ChannelAdvisor highlights the four main components of the Google search engine results page (SERP): paid search text ads, Product Listing Ads (PLAs), comparison shopping engines and organic search. In addition to explaining what these components are and … read more »


whitepaper

The Marketer’s Guide to Customer Loyalty

Customer loyalty is imperative to a brand’s success, but acquiring and maintaining loyal customers takes a lot of work. “The Marketer’s Guide to Customer Loyalty” is here to help you make sense of all the moving pieces in building, executing, … read more »