Resource Library: White Papers

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11 Steps for Promoting Your Products with Google’s Shopping Campaigns

Google’s more informative, image-based Product Listing Ad (PLA) format has created a better search experience for shoppers, and an increase in conversions for retailers. So it’s no surprise to see the current transformation of the search engine results page, where … read more »


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Retargeting on Facebook by the Numbers

  Since the successful launch of retargeting in the News Feed, Facebook has been doubling down on retargeting ad products, now offering two ways to retarget users on the platform: Facebook Exchange (FBX) and Custom Audiences from your Website (WCA). … read more »


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45 Cool Analytics We Can Extract From Phone Calls

Call tracking has been around for a long time. It tracks which ads, campaigns, and keywords generate phone calls and which don’t. But…call tracking isn’t enough. That’s why LogMyCalls created Conversation Analytics. It uses speech recognition technology and thousands of proprietary … read more »


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How to Take Your Retargeting to the Next Level

  By delivering personalized, customized advertising to predefined audience segments in just the right way at just the right time, retargeting gives marketers the best possible return on every dollar invested. Retargeting translates website visitor behavior into highly relevant, targeted … read more »


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The Future of Link Building: 5 Important Messages For SEOs

Search engine optimization best practices change at a rapid pace thanks to the evolution of technologies and the adjustments made to Google’s Webmaster Guidelines. SEOs find it challenging to keep ahead in this constantly evolving marketing tactic. Attending conferences and … read more »


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7 Myths About Online Reviews

It’s time your business took control of its online reviews. After all, 82% of consumers surveyed considered user generated reviews ‘extremely valuable’ or ‘valuable’. They’re potential customers you could be losing because a rival business is actively engaged in getting … read more »


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The Power of Multilingual Search Marketing- Key Takeaways for SEO and PPC

An organization’s prominence on the search engine results pages (SERPs) retrieved by potential customers is crucial to its chances of “being discovered” in new geographic markets and is the first step toward attracting new customers. There are a variety of techniques that search engine marketers employ in their attempts to achieve priority rankings on relevant SERPs. Their campaigns comprise a blend of techniques that fall into two distinct categories: “pay-per-click advertising” (PPC) and “search engine optimization” (SEO). read more »


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Top 5 Questions When Choosing Your Online Review Platform

How to ask the right questions, chase perfection and eliminate risk when choosing an online review platform. Find out the essential questions you should be asking when looking for the perfect online review platform with our free eGuide. We’ve covered … read more »


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Cracking The Content Code

A Look Inside the Channels and Content That Perform Is content a staple in your company’s marketing strategy? If it is, to truly succeed in content marketing, brands need to be more than content machines. Marketers must understand the ecosystem … read more »


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Dial Up the Power of Mobile Search

With 160 million consumers now using smartphones, it’s no surprise mobile search is booming. In fact, U.S. mobile search ad spend grew over 120% in 2013 and is estimated to grow another 82.3% in 2014 according to eMarketer. But businesses … read more »