Resource Library: White Papers

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Guide to Google My Business For Multi-Location Brands

With the SweetIQ Guide to Google My Business (GMB) for Multi-Location Brands, learn how centralizing your local presence for all your locations is vital to keeping listings accurate, improving your GMB rankings, and generating more revenue from a unified Local … read more »


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Guide to Review Response

There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to … read more »


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AI: The Next Generation of Marketing

AI is poised to elevate the power of marketers’ data capabilities and enable powerful contextual marketing programs. Yet as this new category emerges, AI-driven marketing is not well understood by marketers today, and organizations who don’t set the stage for … read more »


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Five Best Practices for Preparing In-House IT for Corporate Video Workflows

Surveys taken over the last few years show that  buyers are more likely to purchase a product after watching a video about it and email recipients are more likely to click on a link when video is included. Is your … read more »


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Channel Marketing Transformation: A Tactical Guide to Upgrading Your Channel Marketing Program

In this tactical guide from SproutLoud, you will build a project plan to help you transform three areas of your Channel Marketing program to help decrease costs, improve Partner participation and reach more customers. 


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Relevant Reach

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we found … read more »


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How to Build Customer Loyalty with a Customer Community

Customer loyalty is no longer fostered by just having the lowest price, it’s all about creating personalized, end-to-end journeys across all departments in your company. Download this white paper from Salesforce and explore how you can become a customer-obsessed company … read more »


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Customer Community 101: 3 Ways to Transform Your Customer Relationships

Your customers are expecting personalized, 1:1 experiences with your business, but lean support staffs make it difficult to meet these high expectations. Your agents need to provide fast, intelligent service tailored to each individual customer with cases coming in from … read more »


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Are You Falling Victim to the 4 Myths of Paid Search Bidding?

Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. Today, more than 1 million advertisers are bidding up prices on Google AdWords, spending more than $62 billion dollars annually. As the Google … read more »


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6 Things to Look For in Bidding Optimization Solutions

Predictive Search Bidding is a great way to control your costs while increasing your return on investment (ROI). Rather than simply increasing bids, advanced bidding solutions use big data to increase bid efficiency. This makes it much easier for marketers … read more »