Resource Library: White Papers

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Mobile Search Advertising Around The Globe: 2014 Annual Report

Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create this report. Use this benchmark data to … read more »


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Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … read more »


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Owning the Google Results Page

This eBook from ChannelAdvisor highlights the four main components of the Google search engine results page (SERP): paid search text ads, Product Listing Ads (PLAs), comparison shopping engines and organic search. In addition to explaining what these components are and … read more »


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The Marketer’s Guide to Customer Loyalty

Customer loyalty is imperative to a brand’s success, but acquiring and maintaining loyal customers takes a lot of work. “The Marketer’s Guide to Customer Loyalty” is here to help you make sense of all the moving pieces in building, executing, … read more »


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The 12 Simple Secrets to Successful Digital Marketing

Every digital marketing plan is different, but there are some rules of success that shouldn’t be ignored. This white paper explains those integral steps & mistakes to avoid so you can move ahead with confidence and win big. Download the … read more »


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Agency Guide to Call Tracking

The latest advancements in call tracking capabilities have created opportunities for agencies and their clients to more efficiently track and attribute offline conversions with specific marketing campaigns and sales. Armed with this data, agencies are better equipped to prove the … read more »


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A Guide to Marketing in 2014

Digital marketing is filled with choices: an array of well-hyped tools, techniques, social networks and devices that may or may not deliver the return we need. In 2014 search, social, PR, data and mobile will become linked, connected and customer-centric. … read more »


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Marketer’s Guide to Call Tracking for Google SEO and PPC

If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it. … read more »


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Measuring Social Media and the Enterprise/Social ROI

This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement … read more »


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Love ‘Em, Leave ‘Em and Move On

Absence can make the heart grow fonder, but it can also be a sign that things are amiss. Take a good look at your subscriber list. Are there contacts that haven’t engaged with you in months? Have you successfully secured sign-ups only … read more »