Resource Library: Featured

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30 Seconds or Less: How to Engage the Distracted Consumer

The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer … read more »


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Digital Marketing Forecast 2015 – 2016: Accelerate Your Marketing Strategy with Customer Engagement & Data

Today’s consumers are more informed, involved, and influential than ever before. They are always connected, spending more time consuming, engaging with and creating digital content than any other demographic in history. With these sweeping changes afoot in the market, marketers … read more »


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Transform your marketing strategy with marketing automation and video

Integrating an enterprise video platform with your marketing automation solution can change the way your team approaches both individual campaigns as well as overall marketing strategy. According to McKinsey & Co.: Videos on landing pages increase conversions by 86% 64% … read more »


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Why You Need To Be A Modern Marketer

Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer … read more »


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Enterprise Video 101

  Enterprise video communications is the process by which rich media is created, managed over time, published and distributed to constituents both internally and externally, and reported on for the purposes of communication and knowledge advancement. Key attributes are: security, … read more »


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The Q4 2014 Performance Marketer’s Benchmark Report

  This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which tracks more than $6 billion in annualized ad spend on the Marin platform. This 10-page research brief includes dozens of informative … read more »


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The Ultimate Guide to: Security in The Cloud

  Cloud technology has taken over. Consider these points: The UK public sector has adopted a ‘cloud first’ approach. Gartner says cloud computing is the best route for saving cost, administration and increasing convenience. Office 365 cloud service had been … read more »


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B2B Marketing Automation Platforms 2015: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms 2015: A Marketer’s Guide Consulting Editor: Scott Brinker, Chief Technology Officer, Ion Interactive; and author/publisher, Chief Marketing Technologist Writer: Karen Burka, Senior Research Consultant Editor: Claire Schoen, VP, Marketing Services, Third Door Meadia Download Now … read more »


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The State of Digital Marketing Trends – The 2015 Report

When mapping out out your 2015 marketing plan, it’s important to consider what worked and didn’t work in 2014. To help you along with that process, Offerpop surveyed 100+ marketing professionals on the state of digital marketing in comparison to … read more »


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15 Ideas to Grow with Digital Marketing

Until recently, most small and medium-sized businesses could survive, even thrive, without investing much time or money into marketing. A typical small business owner might place a few newspaper ads, attend some trade shows, or send direct mail with coupons … read more »