Resource Library: Featured

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Algorithms at the Service of Attribution Marketing

The multiplication of marketing channels and devices (computers, mobiles and tablets) concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. It therefore raises the question of how to measure the performance of each marketing channel? … read more »


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Winning the Tech Race: How Empowered Customers are Redefining Success in the Tech Industry

THE TECH INDUSTRY IS THE WILD WEST OF OPPORTUNITY The promise of huge payouts and extraordinary valuations has attracted people with deep pockets and great talent into the tech sector. Where there’s money and talent, ferocious competition is never far … read more »


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The Content Creation Guide

According to CMI, 70% of B2B marketers are creating more content than they did one year ago — but is that content really making an impact? This Content Creation Guide from Salesforce Pardot provides step-by-step instructions to help you create … read more »


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The Retail Marketer’s Holiday 2015 Playbook

The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, … read more »


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3 Steps to Choosing the Right Marketing Automation Solution For Your Agency

Finding the right marketing automation solution for your agency can be a challenge. A good platform will help your agency be more effective, but a great platform can do much more – increase efficiency, improve intelligence, expand your reach, enable … read more »


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Creating a Content Marketing Strategy: 6 Best Practices That Work

According to Ascend2, 42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success. While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires … read more »


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Enterprise Social Media Management Software 2015: A Marketer’s Guide

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more »


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Decoupling Global Digital Marketing Services

Doing more with less is a perennial challenge for most marketers. In an expanding global economy, marketers need to reach more customers in more markets more quickly and with greater precision— all while operating within tight budget constraints. To balance … read more »


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Attribution: Modeling for Data-Driven Marketers

Attribution for the data-driven marketer To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, Adroll ran an in-depth survey of professional marketers in the US. The findings in this … read more »


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30 Seconds or Less: How to Engage the Distracted Consumer

The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer … read more »