Resource Library: Featured

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Benchmark Report: 2017 State of Customer Marketing

There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing a transformation. In this new report conducted by Koyne Marketing, … read more »


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How an Insight Community Creates More Effective Brand Marketing

The buyer-led customer journey presents a new and unique set of challenges for modern marketers. Consumers are distrustful of brand messages and instead base their purchase decisions on what they hear from friends, families and social media. The brand promise … read more »


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How to Keep Your Customers From Cheating on You

The benefits of loyal and engaged customers are known to every executive worth his or her MBA. Losing customers means you need to find replacement customers, and that gets expensive—fast. The more you know about your customers the less chance … read more »


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Gartner Digital Marketing and Advertising Hype Cycle 2016

Improved customer experiences with contextually relevant messages built on complete profiles of customers and prospects point to a data-centric future for marketers. This year’s Hype Cycle spotlights technologies that marketers can harness to drive data-enriched strategies and campaigns.


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Digital and Local Marketing Predictions 2017

Every year, Acquisio collects PPC and digital marketing predictions from experts, thought leaders and emerging minds in the industry to help marketers like you prepare for the year ahead. From micro-audience personalization to voice search advertising to artificial intelligence, the … read more »


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Optimizing the Customer Journey: With Next-Best-Action Analytics

Modern businesses spend tremendous time and resources every year – mapping, analyzing, and optimizing the customer journey. They want to understand the paths their customers take to purchase products, learn which channels, offers and treatments are most effective at certain … read more »


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Real-Time Marketing: Adding Context To the Customer Conversation

The marketing ecosystem today is…pretty complicated. Marketing execs have moved upstream over the past decade, from making strategic decisions about markets, channels, partnerships, and brand to being responsible for customer insights, experience, and technology. This change comes with increasing accountability. … read more »


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A New Vision for Partner Marketing: Reimagine the Economics of the Channel

Technology is changing the economics of channel marketing, and marketing leaders should be questioning everything from budget planning to go-to-market strategy. In this article, we break down traditional channel marketing budgets to expose crucial areas where innovative solutions could decrease … read more »


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7 Major Mistakes That Will Derail Your CMS Project

The success or failure of your CMS initiative depends on many factors such as your technology, your content strategy, pragmatic project management and efficient execution. This eBook provides advice and breaks down the challenges you will inevitably face on your … read more »


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Transform From Product-Centric Campaigning to Customer-Centric Experiences

Resolving customer experience challenges by implementing technology that enables companies to understand customers as individuals.