Resource Library: Featured

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Cracking The Content Code

A Look Inside the Channels and Content That Perform Is content a staple in your company’s marketing strategy? If it is, to truly succeed in content marketing, brands need to be more than content machines. Marketers must understand the ecosystem … read more »


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Web Magnetism: Attracting Global Business Online

Your company is likely one of the many looking to tap into overseas markets to increase sales. It’s up to marketers to create campaigns that drive traffic to the company’s website. But communicating with foreign audiences requires a different approach. … read more »


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Top 7 Mistakes Digital Marketing Agencies Make That Turn Into Lost Clients

Sooner or later, every digital marketing agency faces problems with clients because of miscommunication or a lack of coordination. They might also be making disappointing mistakes when managing curated projects or following the latest SEO advice based on Google whims … read more »


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How to lntroduce Customer Lifetime Value into Online Advertising Optimization

Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself … read more »


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Globalization, the Final Frontier

While US businesses have embraced the global marketplace they are still missing opportunities. Many companies are falling short with their globalization efforts or aren’t taking full advantage of their presence abroad. In this white paper, Search Laboratory examines to what … read more »


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2014 State of Marketing

In the fall of 2013, ExactTarget surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, they analyzed their insights to give you a current snapshot of the state of marketing. … read more »


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5 Trends Shaping the Way Marketers Work Now

In a world where just about everything is expected to be measured for the sake of ROI, the expression “time is money,” has become even more meaningful. As such, cloud computing has become an expectation as a means of work … read more »


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B2B Advertisers: When Content Marketing Meets Paid Media

Date: Jul 16, 2014 1:00 EDT (10:00PDT)

Speakers:
Kfir Pravda CEO, Pravda Media Group
Gal Perelman Content Marketing Manager, AdClarity


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Enterprise Social Media Management Software 2014: A Marketer’s Guide

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more »


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Modern Marketing Essentials How-To Guide: Targeting

  Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization … read more »