Resource Library: Featured

webcast

The Value of a Happy Customer: Action steps to a great customer experience

Date: Mar 28, 2017 1:00 EST (10:00PST)

Speakers:
Katy Keim, CMO, Lithium


research_report

B2B Marketing Automation Platforms: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide   Editorial Advisors: Scott Brinker, Chief Technology Officer, Ion Interactive; Conference Chair, MarTech; and Editor chifmartec.com Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, Senior Research Consultant, Third Door … read more »


whitepaper

Selecting a CMS

Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works … read more »


webcast

Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Date: Mar 30, 2017 1:00 EST (10:00PST)

Speakers:
Shar VanBoskirk, VP, Principal Analyst, Forrester


whitepaper

Relevant Reach: Is the way you think about reach outdated?

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While Oracle found that … read more »


whitepaper

The Digital Marketer’s Guide to AI-Powered CRO

Conversion rate optimization (CRO) is a data driven methodology to help your business improve key metrics and grow. Whether you’re a seasoned pro or just starting to learn about CRO, this white paper will help you understand how it can … read more »


whitepaper

Using Marketing Automation and Sales Strategy as a Foundation for Profitable Growth

Uncover some of the secrets behind building successful, ongoing relationships with clients – including leveraging marketing automation. In this issue of Agency Perspectives, you will: Hear about the many benefits of retainer-based business Get tips on how to approach client … read more »


webcast

Build Your Ultimate Martech Stack

Date: Feb 28, 2017 1:00 EST (10:00PST)

Speakers:
Matt Heinz, President, Heinz Marketing
Linda West, Senior Director, Marketing Services & Operations, Act-On Software


webcast

Intro to Agile Marketing: Work faster and smarter by changing how you work

Date: Mar 8, 2017 1:00 EST (10:00PST)

Speakers:
Andrea Fryrear, Founder and Chief Content Officer, Fox Content
David Lesué, Creative Director, Workfront


whitepaper

Website Redesign RFP: A Step-By-Step Guide To Creating An RFP For Your Website Project

From technology selection to re-vamped branding, the process of redesigning a website is far more than new colors and content. Proper up-front preparation and a thorough understanding of your goals and needs set you up for long-term success. This white … read more »