Resource Library: Featured

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Five ways to create and optimize your personalization programs

Personalization is a highly effective strategy to engage, acquire and retain site visitors. Marketers leverage website behavioral data to tailor offers and content to visitors relevant to their known interests and browsing history. The most effective vehicles for personalization are … read more »


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The Right Time for Real-time Marketing

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels — it is the time to go real-time. Whether you are serving pre-defined static offers, no offers, or siloed offers, marketers … read more »


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B2B Marketing Automation Platforms: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide   Editorial Advisors: Scott Brinker, Chief Technology Officer, Ion Interactive; and author/publisher, Chief Marketing Technologist Barry Levine, MarTech Correspondent, Marketing Land Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, … read more »


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The Ultimate Multi-Channel Social Strategy Survival Guide

Union Metrics, drawing from their experience working with social media’s top brands, and data they collected from millions of posts across channels like Twitter, Facebook and Instagram, this guide will go over everything you need to know to create a … read more »


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What Happened in 2015 That Will Disrupt This Year’s Marketing Plan?

For most B2B marketers, 2015 will be remembered as a year of heroic transition. Digital marketing, SEM, social & mobile customers, and the skills of the marketing team all come into play for what is sure to be a shakeup … read more »


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Five Ways Small Businesses Are Powering Growth with Marketing Automation

B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation technology (Gleanster). Marketing automation is a game changer for small businesses working with small marketing and … read more »


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Guide to Customer Journey Mapping

A customer journey map illustrates how your customer gets from having a need to buying your product by documenting their tangible interactions with your brand, as well as their intangible thoughts and feelings. Drawing these maps helps you understand how … read more »


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How Much of Your Content Marketing is Effective?

Content marketing is having a moment. U.S. companies spent in the neighborhood of 50 billion dollars on content marketing last year, and that number is growing fast. But as the marketing budgets get bigger, so do the stakes. Brands are … read more »


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The Ultimate Content Strategist Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success

Most content marketers are faced with evangelizing the practice of content marketing while creating a strategic roadmap that ensures success once they start executing. This isn’t easy. In fact, it’s incredibly difficult, and while there are manybits of advice about … read more »


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The Marketing Automation Success Kit

With results like these, it’s no wonder that marketing automation has now amassed widespread interest across industries — in fact, 79% of top-performing companies have been using marketing automation for more than two years. (Gleanster) So how do you join … read more »