Resource Library: Featured

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Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … read more »


whitepaper

Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … read more »


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The Marketer’s Guide to Customer Loyalty

Customer loyalty is imperative to a brand’s success, but acquiring and maintaining loyal customers takes a lot of work. “The Marketer’s Guide to Customer Loyalty” is here to help you make sense of all the moving pieces in building, executing, … read more »


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The 12 Simple Secrets to Successful Digital Marketing

Every digital marketing plan is different, but there are some rules of success that shouldn’t be ignored. This white paper explains those integral steps & mistakes to avoid so you can move ahead with confidence and win big. Download the … read more »


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A Guide to Marketing in 2014

Digital marketing is filled with choices: an array of well-hyped tools, techniques, social networks and devices that may or may not deliver the return we need. In 2014 search, social, PR, data and mobile will become linked, connected and customer-centric. … read more »


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B2B Marketing Automation Tools 2014: The Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Tools 2014: The Marketer’s Guide Consulting Editor: Scott Brinker, CTO, Ion Interactive and Publisher, Chief Marketing Technologist Research/Writers: Brian Kelly, Candlewood Creative; Karen Burka Editor: Claire Schoen, Digital Marketing Depot Download Now   This … read more »


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Paving the Path to Purchase

Driving shoppers to your product pages isn’t easy and it sure isn’t cheap. No commerce marketer can afford to lose sales to an un-engaging purchase path. In this comprehensive white paper, you will learn how to substantially improve your customer … read more »


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2014′s Must-Have Resolutions for Marketers

What are your marketing resolutions for marketing in 2014? If you haven’t nailed them down, it’s time to think about what trends and technologies you should invest in this year. In 2013, we saw big brands start to weave social … read more »


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Social Media Management Platforms (SMMP)

Successful execution of a social media program requires the right set of enabling technologies. If you’re serious about social, having a best-of-breed Social Media Management Platform (SMMP) is a must. Different parts of your organization have different social media objectives. … read more »


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6 Best Practices For Influencer Marketing

People have always relied on word-of-mouth referrals when making purchasing decisions. Today, social media is where they go. Successful marketers know that in order to thrive in today’s business climate they must identify their key influencers, listen to what they’re … read more »