Resource Library: Featured

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Guide to Customer Journey Mapping

A customer journey map illustrates how your customer gets from having a need to buying your product by documenting their tangible interactions with your brand, as well as their intangible thoughts and feelings. Drawing these maps helps you understand how … read more »


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The State of eCommerce: Benchmark Report

Yotpo’s eCommerce Benchmark features the most recent & relevant data from over 65 million orders across over 120,000 eCommerce stores. With this benchmark, answer the following questions about your business: How do my marketing and sales results stack up? How … read more »


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Setting Up Google Analytics Enhanced Ecommerce Using Google Tag Manager: A Step by Step Guide

With Google Analytics’ (GA) Enhanced Ecommerce you can track more granular consumer data than ever before. Utilizing Google Tag Manager (GTM) helps simplify the process of deploying tracking code from promotion through to purchase, to ensure you gather key insights … read more »


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41 Loyalty Marketing Ideas

Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must … read more »


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The Pursuit of Social Persuasion

81% of U.S. consumers are influenced by a friend’s social media posts. Find out how today’s top marketers are tapping into the power of social persuasion to build brand love and grow business. Download “The Pursuit of Social Persuasion” from … read more »


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How User Generated Content Supports the Entire Buyer Journey

In today’s world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, … read more »


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Capturing “Near Me” Moments

Smartphone ubiquity has changed the way U.S. consumers communicate with brands. According to ComScore, Consumers now spend more than half of their online time on mobile devices, identifying, researching, and connecting with businesses when they are on-the-go and away from … read more »


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Reduce Cart Abandonment and Increase Revenue with Customer Reviews

Getting visitors to engage and shop on your website is a big deal—but really only one part of the conversion process. A bigger challenge is actually getting them to convert once they’ve started a purchase. Research from Trustpilot shows that … read more »


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Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment

Marketers are constantly combating shopping cart abandonment and looking for ways to save potentially lost sales. High shipping costs, shopper anxiety, technical issues… these are the traditional causes for abandonment that marketers have worked to combat.   In this study, … read more »


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Social Goes Shopping: Ecommerce Developments in Social Media

There has been a lot of talk lately around the “buy button” revolution and the ability for shoppers to make purchases directly on various social media platforms. So much so, that it is difficult to keep track.  The “Social Goes … read more »