Resource Library: Featured

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The Power of Influencers. Quantified.

Experticity partnered with Jonah Berger, an industry-leading business professor and word-of-mouth marketing researcher from the Wharton Business School at the University of Pennsylvania and agency Keller Fay, to look at the impact of a conversation with an influencer as it … read more »


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Brand Marketer’s Guide: 12 Essential Digital Marketing Strategies

The surge in digital, mobile and social commerce is transforming the marketing industry. The key question is now: how can marketers create personalized, authentic experiences that break through the noise and drive participation? Download Wayin’s Brand Marketers’ Guide to learn … read more »


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How to Handle Negative Reviews

Bad reviews can actually help, not hurt, your business.  This short guide from Yotpo gives you 5 simple steps on how to handle negative reviews.


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Guide to Customer Journey Mapping

A customer journey map illustrates how your customer gets from having a need to buying your product by documenting their tangible interactions with your brand, as well as their intangible thoughts and feelings. Drawing these maps helps you understand how … read more »


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The State of eCommerce: Benchmark Report

Yotpo’s eCommerce Benchmark features the most recent & relevant data from over 65 million orders across over 120,000 eCommerce stores. With this benchmark, answer the following questions about your business: How do my marketing and sales results stack up? How … read more »


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Digital Body Language

B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even … read more »


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Setting Up Google Analytics Enhanced Ecommerce Using Google Tag Manager: A Step by Step Guide

With Google Analytics’ (GA) Enhanced Ecommerce you can track more granular consumer data than ever before. Utilizing Google Tag Manager (GTM) helps simplify the process of deploying tracking code from promotion through to purchase, to ensure you gather key insights … read more »


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41 Loyalty Marketing Ideas

Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must … read more »


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The Pursuit of Social Persuasion

81% of U.S. consumers are influenced by a friend’s social media posts. Find out how today’s top marketers are tapping into the power of social persuasion to build brand love and grow business. Download “The Pursuit of Social Persuasion” from … read more »


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How User Generated Content Supports the Entire Buyer Journey

In today’s world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, … read more »