Resource Library: eCommerce

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The Future is Now: Ramp up your Google Shopping ROI

Date: Mar 14, 2017 1:00 EST (10:00PST)

Speakers:
Colleen Friess, Director of Feed Education, Feedonomics
Andreas Reiffen, CEO, Crealytics


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User Engagement Top 100 Report: Email Marketing in E-Commerce

To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to … read more »


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How to Use Live Chat to Increase Conversion

We have all come across live chat boxes on websites. Many large online businesses have adopted them, and their popularity is growing. This white paper from ApexChat answers some key questions about this growing opportunity: Can they be effective for improving lead … read more »


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How SEO + UX Can Thrive Together

In too many companies, SEO and SEM are managed from two distinct silos. When you integrate these two key digital marketing approaches, magic can happen. The kind of magic that results in higher quality traffic and improved conversions. In Noble … read more »


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How to Align Customer Experience With Marketing Channel Operations

For customer experience to thrive, a deep and collaborative relationship between CX and marketing channel leaders is needed. Gartner’s customer journey cycle helps marketing leaders design and build a CX process with data and collaboration to improve loyalty and accountability.


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It’s Not Too Late! Maximize Your Google Shopping in Time for the Holidays

Date: Nov 10, 2016 1:00 EST (10:00PST)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Andreas Reiffen, CEO, Crealytics


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Increasing Conversions On Adobe Experience Manager with E-Commerce, E-Services, and Custom Application Integrations

Adobe Experience Manager has been an extremely successful Digital Experience Management platform. Many leading brands have embraced the Adobe Marketing Cloud vision. As AEM implementations mature, they provide a source of best practices and lessons learned that digital marketers should … read more »


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The Ultimate How-To Guide for Driving Traffic from Online to In-store

Learn how to turn online searches into in-store customers. 93% of retail sales are still completed offline, but the decision process starts online with local search. In this guide you’ll discover how to build and analyze your online to offline … read more »


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The Power of Influencers. Quantified.

Experticity partnered with Jonah Berger, an industry-leading business professor and word-of-mouth marketing researcher from the Wharton Business School at the University of Pennsylvania and agency Keller Fay, to look at the impact of a conversation with an influencer as it … read more »


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Brand Marketer’s Guide: 12 Essential Digital Marketing Strategies

The surge in digital, mobile and social commerce is transforming the marketing industry. The key question is now: how can marketers create personalized, authentic experiences that break through the noise and drive participation? Download Wayin’s Brand Marketers’ Guide to learn … read more »