Smarter Commerce for Consumer Products
As the world becomes increasingly interconnected, instrumented and infused with intelligence, a new consumer is emerging—an empowered consumer. Enabled by technology and social media, today’s smarter consumer can instantly share information with the world while searching for higher value on … read more
Sell. Smarter
Guess what? You’re not in charge anymore. Your customers have greater and greater influence. While that can be a hard truth for some brands accept, it’s a reality that many of today’s most successful businesses have embraced. Consumers—both businesses and … read more
Gartner Magic Quadrant for E-Commerce: Selecting a vendor
E-Commerce continues to gain visibility with marketing and sales professionals across all sectors. As consumer online shopping continues to grow, interest in online shopping has spread to the B2B sector. With organizations of all sizes moving online, the number of … read more
Six Strategies to Leverage Existing Data to Expand Retail PPC Campaigns
By Joseph Kerschbaum, Clix Marketing This eBook covers many of the strategies that online retailers can implement in order to expand their PPC campaigns by utilizing the data that resides in their Google AdWords, Microsoft adCenter and Google Analytics accounts. … read more
Unlocking the Power of eBay for Retailers
eBay has become one of the most powerful channels for retailers and big brands alike. If you’re not on eBay, you’re missing out on valuable revenue. The growing marketplace has seen some major changes over the years, and this evolution … read more
Grow Your Business by Building Consumer Trust: The Secret Ingredient of Internet Success
Now more than ever before, small businesses need to implement strategies that build and improve consumer trust. If a user doesn’t feel safe on a website, they’ll leave, and the chances are high they’ll never come back even if nothing … read more
Internet Trust Marks: Building Confidence and Profits Online
The fear of fraud, spoofing, phishing, identity theft, and lax website security have a sizeable percentage of consumers wary of using credit cards online. Having the right website security solution in place is not enough by itself to turn the … read more
Creating a Small Business Website Your Customers Will Trust
The online world is no different from the offline world in terms of how people shop — people go through the same 7 steps as they consider a purchase, whether the storefront exists down the street or down the network … read more
Achieving the Gold Standard in Paid-Search Bid Optimization
Paid-search advertisers have a range of choices when selecting a keyword-bidding approach: rules-based bidding and three different versions of model-based solutions. For large, complex SEM campaigns, model-based optimization delivers consistently superior performance improvement. This whitepaper analyzes the differences in these … read more
How to Manage Large Retail PPC Campaigns: Best Practices to Solve Tactical and Organizational Challenges
Large retail organizations face unique challenges in conducting their search engine marketing programs, including managing thousands of products, SKUs and catalog pages in multiple sales environments. Effectively organizing retail PPC keywords, ad groups and campaigns is complex and frequently involves … read more
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