Resource Library: eCommerce


Social Goes Shopping: Ecommerce Developments in Social Media

There has been a lot of talk lately around the “buy button” revolution and the ability for shoppers to make purchases directly on various social media platforms. So much so, that it is difficult to keep track.  The “Social Goes … read more »


30 Seconds or Less: How to Engage the Distracted Consumer

The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer … read more »


Winning the Tech Race: How Empowered Customers are Redefining Success in the Tech Industry

THE TECH INDUSTRY IS THE WILD WEST OF OPPORTUNITY The promise of huge payouts and extraordinary valuations has attracted people with deep pockets and great talent into the tech sector. Where there’s money and talent, ferocious competition is never far … read more »


The Enterprise Guide to Customer Intelligence

Has your business been impacted by the empowered customer? If so, then you know from firsthand experience that the “customer is in control.” In order to adjust your strategy to meet their demands, it’s critical to become familiar with the … read more »


The Retail Marketer’s Holiday 2015 Playbook

The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, … read more »


Reduce Cart Abandonment and Increase Revenue with Customer Reviews
Date: Jul 29, 2015 3:00PM GMT, 4:00PM BST (11:00EDT)

Andrew Shotland, Local (SEO) Consultant,
Mikkel Drucker, VP of Product Marketing


The Ultimate Guide to: Up-selling and Cross-selling

Drive cross-selling and up-selling with CRM, by thinking people – not software While CRM is a great toolbox for the complete sales cycle – cold prospect to red-hot lead – it needs to be looked at from another perspective: cross-selling … read more »


2015 Trends & Strategies for the Commerce Marketer

As 2015 rolls in, so will a whole new set of expectations for e-commerce shoppers. What trends should marketers really focus on? Will retailers be ready for things like beacon technologies or the rise of the Millennial?   Download “2015 … read more »


Laser Focused: Why B2B Buyers Demand Powerful Site Search

This white paper from Swiftype discusses recent findings and opinions about business-to- business ecommerce trends, with a particular focus on issues related to internal site search. In addition to a review of existing research on the subject, this white paper … read more »


Tips for E-Commerce: 4 Steps to Drive Sales with the Phone

The online retail industry is booming. Today, companies of all sizes are finding success with e-commerce platforms in both B2B and B2C industries. While e-commerce continues to grow, many online retailers are still missing out on significant revenue because they … read more »