Resource Library: eCommerce

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Tips for E-Commerce: 4 Steps to Drive Sales with the Phone

The online retail industry is booming. Today, companies of all sizes are finding success with e-commerce platforms in both B2B and B2C industries. While e-commerce continues to grow, many online retailers are still missing out on significant revenue because they … read more »


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30 seconds or less: How Modern Marketers Engage the Distracted Consumer

The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer … read more »


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Digital Body Language

B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even … read more »


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2015 Trends & Strategies for the Commerce Marketer

As 2015 rolls in, so will a whole new set of expectations for e-commerce shoppers. What trends should marketers really focus on? Will retailers be ready for things like beacon technologies or the rise of the Millennial? Download “2015 Trends … read more »


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Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment

Marketers are constantly combating shopping cart abandonment and looking for ways to save potentially lost sales. High shipping costs, shopper anxiety, technical issues… these are the traditional causes for abandonment that marketers have worked to combat. In this study, Bronto … read more »


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Best Practices for Online Registration

Most companies today have a wealth of customer information potentially available to them. Thanks to web tracking tools, data augmentation, and other technologies, marketers can know who purchased what and when, how much they spent, which pages of your website … read more »


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How to Take Your Retargeting to the Next Level

  By delivering personalized, customized advertising to predefined audience segments in just the right way at just the right time, retargeting gives marketers the best possible return on every dollar invested. Retargeting translates website visitor behavior into highly relevant, targeted … read more »


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Top Holiday Marketing Trends for 2014

602 billion dollars. That’s how much US consumers spent on their holiday shopping in 2013. This year, competition to capture those consumer dollars will be fiercer than ever. So how can your brand cut through the noise? This original white … read more »


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How to lntroduce Customer Lifetime Value into Online Advertising Optimization

Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself … read more »


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Google Seller Ratings – What You Need to Know

Google Seller Ratings are a proven and easy way of increasing traffic to your site and thus multiplying sales. Google aggregates reviews from a variety of third party shopping review sites, as well as Google Checkout. They then create an … read more »