Marketing Automation Best Practices: 2013 Autoresponders Study
Autoresponders are an integral part of every online marketing program. Their goal is to increase engagement and automate lead processing and qualification to help companies scale and optimize their lead generation and lead nurturing campaigns. 500 websites from the INC … read more
8 Tips for Successful PLA Management
During 2012, Google launched Google Shopping, a paid-only service powered by product listing advertising (PLA). A hybrid of Google’s PPC and Product Search feed programs, PLAs have proven vital to the success of any business selling products online. However, in … read more
Optimization for Remarkable ROI – Four Business Cases
Despite the ever-changing landscape of digital marketing, fundamentals remain the same — if you’re not analyzing visitor behavior (from first click, Facebook like, or mobile app download) you can’t improve the customer experience. This white paper illustrates through 4 case … read more
Top 10 Tips for Optimizing Your Conversion Funnel
No matter what business you’re in, converting prospects through the marketing funnel equals revenue. Whether you want customers to download, register or buy, you want your conversion rate to be the highest it can be — conversion equals the bottom … read more
Search Guide for the Holidays
Online holiday shopping is turning into a yearly endeavor for consumers—and a yearly challenge for marketers. We already know search can be complex. But it becomes even more complex when you consider your holiday to-do list: on top of the … read more
10 Ways to Use Your Product Catalog to Maximize Retail PPC Campaigns
Every retailer has a database of products for sale, commonly referred to as a product catalog. Not every retailer, however, is using their product catalog to the fullest extent possible to maximize their retail PPC (pay-per-click) campaigns. Without employing a … read more
Social Media Resources for Digital Marketers — at the Depot
July 24, 2012Digital Marketing Depot is currently hosting a range of whitepapers, E-Books and webcasts on social media and related marketing topics: E-Books* – Social Media and the Future of the Agency Big Data Management Recorded Webcast – Search + Social = … read more
SEO for e-Commerce: Challenges and Solutions
Date: Jul 31, 2012 1:00 EST (10:00PST)Speakers:
Eric Enge, President of Stone Temple Consulting
Jesse Laffen, Director of SEO Performance, Slingshot SEO
Why You Should be Running Product Listing Ads
If you manage an ecommerce site and you are not using Product Listing Ads (PLAs), you are missing a great new branding and revenue-generating opportunity! Download this whitepaper to learn more about: Product Listing Ads and how they are evolving … read more
Smarter Commerce for Consumer Products
As the world becomes increasingly interconnected, instrumented and infused with intelligence, a new consumer is emerging—an empowered consumer. Enabled by technology and social media, today’s smarter consumer can instantly share information with the world while searching for higher value on … read more
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