Resource Library: Whitepapers Sidebar

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How to Turn One Piece of Content into 100

You’re committed to a content marketing program and you’ve been given a budget. No matter how big or small the amount, you’ll want to maximize the mileage of every dollar spent. One smart way to do that is by repurposing … read more »


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The Q3 2014 Performance Marketer’s Benchmark Report

As consumers grow more comfortable purchasing on smartphones and tablets, advertisers are optimizing their search, social and display mobile marketing strategies accordingly. This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which … read more »


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Retargeting on Facebook by the Numbers

  For advertisers new to retargeting on Facebook, AdRoll analyzed performance results across advertisers to offer insights on retargeting in the News Feed on desktop and mobile, and to educate marketers on the best way to drive results for their … read more »


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Grande Guide to B2B Content Marketing

Content marketing: the buzz-term of the moment. So many definitions, so many presentations, so much advice. This guide is designed to distill all of that input and provide concise and tested approaches to getting your content marketing efforts up and … read more »


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15 Ideas to Grow with Digital Marketing

Until recently, most small and medium-sized businesses could survive, even thrive, without investing much time or money into marketing. A typical small business owner might place a few newspaper ads, attend some trade shows, or send direct mail with coupons … read more »


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Social & The Data Management Platform

  Learn how top marketers improved their Social Media Marketing. See how they generated results like these: Top gaming company increases social engagement on Twitter by 45% A top wireless telco boosts Facebook native ad performance 6x A leading U.S. … read more »


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Last Minute Guide to Holiday Advertising on Facebook

As the holidays approach with a flurry of shopping activity, it’s imperative retailers devise a Facebook-specific strategy to maximize advertising dollars on the social network. Get your copy of this report to learn: 4 strategies for retailers to optimize their Facebook … read more »


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The Definitive Guide to Social Marketing

Social media has become more than just a channel or tactic, it is a strategy that should be present in every aspect of your marketing. The challenge is learning how to harness the power of social media and engage your … read more »


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How to Take Your Retargeting to the Next Level

  By delivering personalized, customized advertising to predefined audience segments in just the right way at just the right time, retargeting gives marketers the best possible return on every dollar invested. Retargeting translates website visitor behavior into highly relevant, targeted … read more »


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The Marketer’s Guide To Email Deliverability

Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect … read more »