Resource Library: Whitepapers Sidebar

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Choosing an SEM Platform: Ask, Analyze, Act

Running a high-performance search campaign across different search engines, geographies, formats, devices and channels can be challenging. And the ever-changing digital landscape adds to both the complexity and opportunity. To help ease these headaches and work faster, smarter and better, … read more »


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Grande Guide to Social Advertising 2014

Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links … read more »


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Web Magnetism: Attracting Global Business Online

Your company is likely one of the many looking to tap into overseas markets to increase sales. It’s up to marketers to create campaigns that drive traffic to the company’s website. But communicating with foreign audiences requires a different approach. … read more »


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The Best of the Email Swipe File

A swipe file is a record of your top-performing campaigns that you return to for learnings and ideas. This concept inspired ExactTarget to create the Email Swipe File on Pinterest, where every week they share the emails and landing pages … read more »


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Top 7 Mistakes Digital Marketing Agencies Make That Turn Into Lost Clients

Sooner or later, every digital marketing agency faces problems with clients because of miscommunication or a lack of coordination. They might also be making disappointing mistakes when managing curated projects or following the latest SEO advice based on Google whims … read more »


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The Definitive Guide to Instagram Marketing

Instagram is revolutionizing the visual web. With more than 200 million active monthly users and over 60 million photos shared each day, it’s evident that consumers can’t get enough. So how do you tap into this massive, engaged audience to … read more »


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How to lntroduce Customer Lifetime Value into Online Advertising Optimization

Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself … read more »


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The Interviewing Candidates Guide

A bad interview can fell like a bad dance. Everyone shuffles around unsure of what to do or say, quietly wishing the song would end. Bad interviewing can cost you more than just a little embarrassment, too. CareerBuilder reports that … read more »


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Globalization, the Final Frontier

While US businesses have embraced the global marketplace they are still missing opportunities. Many companies are falling short with their globalization efforts or aren’t taking full advantage of their presence abroad. In this white paper, Search Laboratory examines to what … read more »


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2014 BrightEdge Mobile Share Report

There is a shift happening in the search results as we speak. Sixty-two percent of the results on Google show different results on mobile devices compared to desktop. This is a new trend, and historically has not been the case. … read more »