Resource Library: Whitepapers Sidebar

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Selecting a CMS

Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works … read more »


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Relevant Reach: Is the way you think about reach outdated?

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While Oracle found that … read more »


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The Future of Local Marketing is Now: 5 Ways Local Marketing Will Impact The Way You Do Business This Year

In this white paper, SweetIQ outlines 5 strategies you can apply to your Local Marketing right now and bring the future to all your locations. Social Media and crowdsourced local content: Leveraging interactions with your customers to your benefit. Closing … read more »


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A Better Way to Build Martech Software

In this ebook, Indusa explores a better way to build martech. On the one hand, software is software. On the other, martech companies are their own unique creatures. While they do need to build software like any other SaaS or … read more »


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Twitter Live: How to Combine Video Advertising with Real-World, Real-Time Moments

Twitter is leading the live-video charge in social advertising. Are you part of the movement? This new Brand Networks white paper, discusses Twitter’s rapid expansion into live video, and how you can take advantage of the advertising opportunities that come … read more »


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The 5 Pillars of Marketing Automation Success: Establishing a Strong Foundation for Your B2B Clients

Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this issue of Agency Perspectives, you will learn: … read more »


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User Engagement Top 100 Report: Email Marketing in E-Commerce

To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to … read more »


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Diversity is Key to Understanding Corporate Video

Download this white paper to learn: How the surveyed corporations are utilizing their in-house video to create content What tools and formats they are using Current storage and archive practices The importance of preparing your video production workflow for the … read more »


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6 Steps to Creating High Converting Native Ads

Reaching your target audience and gaining traction and interest with native ads, is far more complex than simply inserting an ad that will integrate with a medium. As marketers, we need to make sure native ads are working for us. … read more »


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The Facebook Advertising Ecosystem

Chances are you’re already advertising on Facebook, and that’s great—its audience, depth of data, and overall advertising power are second to none in the social advertising world. But as powerful as Facebook advertising is, it’s equally complex. If you’re not … read more »