Resource Library: Whitepapers Sidebar

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Aberdeen Group Research: Website Performance Management

This insightful research conducted by Aberdeen Group dives into the true cost of website performance, and shows how leading organizations are able to boost their sites to eliminate delays, increase visitors, and improve overall revenue. This research into performance management … read more »


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The Practical Guide to Account-Based Marketing Measurement

While Account-Based Marketing is probably the hottest topic in B2B marketing, marketers are struggling to measure the effectiveness of this strategy. In this white paper from Brightfunnel, they provide a framework for how to thoroughly measure ABM in real, practical … read more »


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Buyer’s Guide: Marketing Automation Platforms

At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper … read more »


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Gartner Digital Marketing and Advertising Hype Cycle 2016

Improved customer experiences with contextually relevant messages built on complete profiles of customers and prospects point to a data-centric future for marketers. This year’s Hype Cycle spotlights technologies that marketers can harness to drive data-enriched strategies and campaigns.


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Take Back Control of Your Content: Using Technology to Master Content Marketing in 2017

Content marketing is a relatively new concept, but one that has quickly generated interest and attention from the marketing function of many organizations. Having content to share is, undoubtedly, a good foundation for building long-lasting customer relationships. But that content … read more »


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A New Vision for Partner Marketing: Reimagine the Economics of the Channel

Technology is changing the economics of channel marketing, and marketing leaders should be questioning everything from budget planning to go-to-market strategy. In this article, we break down traditional channel marketing budgets to expose crucial areas where innovative solutions could decrease … read more »


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7 Major Mistakes That Will Derail Your CMS Project

The success or failure of your CMS initiative depends on many factors such as your technology, your content strategy, pragmatic project management and efficient execution. This eBook provides advice and breaks down the challenges you will inevitably face on your … read more »


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10 Ways to Decrease SEO Costs While Increasing Performance

If you’ve struggled to get more out of your SEO efforts or have limited resources to do work, then this white paper will provide direction and tools to reduce costs while increasing performance. Rowe Digital highlights some obvious recommendations along … read more »


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The Definitive Guide to Social Customer Service Success

Your business needs to see undeniable value to invest in the resources needed to design, build out and operate a fully functional, high-impact social customer service team. Saddling existing agents with expanded duties has been a Band-Aid solution. But now … read more »


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What’s Inside the Always-On Brain

In this eBook, Pegasystems’ Vince Jeffs explains why firms must aspire to win over fickle and demanding consumers and to do it efficiently and effectively – they need a Customer Decision Hub – a customer relationship management brain with memory … read more »