Resource Library: Whitepapers Sidebar

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How Leading Companies Tie Employee Advocacy to Business Outcomes

It is critical within an Employee Advocacy program to track every send, view, share, like, and reaction, but even more important to tie those data points back to your goals and KPIs. You must be able to easily turn your … read more »


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How To Deliver Content Your Employees Will Love To Share

Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand. In this eBook from Dynamic Signal, they explore the connection between content … read more »


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Vendor Landscape: Digital Asset Management, 2016

In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at products like digital asset management (DAM). However, the market is fragmented, … read more »


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Drive Unified Digital Customer Experiences With Better Technology Strategies

Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to support their firm’s initiatives. To partner with marketing and business leaders, AD&D pros … read more »


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A Marketer’s Guide to Call Intelligence

At the dawn of the Internet Age, marketing experts speculated about the death of call centers and the diminished importance of phone interactions on a business’s sales. In reality, the opposite has happened: the Internet, combined with the rise of … read more »


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The Instagram Advertiser’s Playbook

There are countless reasons to bring your brand to Instagram. But do you know what it takes to drive success once you’re there? In this white paper, Brand Networks gives you a comprehensive guide to Instagram advertising success, using advanced … read more »


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4 Steps to Maximizing Customer Lifetime Value

Today’s marketers are continuing to overspend on acquisition and underspend on measuring and increasing customer lifetime value (CLTV). When you’re not focusing your efforts on maximizing CLTV, you’re missing out on the fastest and easiest path to growing revenue and … read more »


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Programmatic Creative Playbook: Retail

Programmatic has transformed how the advertising game is played, unlocking a new strategy of tailoring and testing creatives. In turn, this activates programmatic data to maximize campaign performance by audience. But for most, what is possible with programmatic creative is … read more »


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14 Challenges Agencies & Media Companies Face

Every agency and media company today faces a growing list of challenges that keep them from entering or sustaining success in the local digital space. Some of the 14 challenges discussed in the white paper: Digital is difficult to sell … read more »


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Citation Cleanup: Assessing the Damage, Estimate Your Project Timeline

Citation consistency, or the presence of correct Name, Address, Phone + Website (NAP+W) everywhere the business is referenced across the web, is the foundation for local search engine optimization. It enables businesses to rank higher for their core search terms … read more »