Resource Library: Whitepapers Sidebar

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Harnessing the Power of Machine Learning: A How-To for CMOs

Machine learning is quickly becoming a major component in business intelligence and executive-level decision-making. This is unfolding right now, as companies such as GE and Salesforce continue to acquire AI startups and deepen their own organizational fluency in this technology. … read more »


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Lead Nurturing: Guide for Modern Marketers

Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a … read more »


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The Account-Based Marketing Guide for Modern Marketers

As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do … read more »


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The Programmatic Guide for Modern Marketers, Publishers, and Media Planners

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of … read more »


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4 Critical Touch Points of an Effective Ad Campaign

For success in today’s digital marketing world, you need a well-rounded, holistic advertising strategy that encompasses various mediums and methods of communication. Multi-touch point advertising campaigns aren’t just important, they’re absolutely necessary for a successful advertising campaign. In this white … read more »


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A Marketing Agency’s Guide to Client Retention

As a marketing agency, the success of your business relies 100% on customers having continual positive interactions with you and your staff. Just like any service-based business, in order to really succeed, you need to go above and beyond to … read more »


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The Rise of the Customer Marketer

Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, … read more »


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The Rise of Revenue Ops: Why Marketing & Sales Operations Make Growth Possible

Revenue is the lifeblood of all organizations and nowadays marketing & sales lead this charge. But with the rise in data, technology, and digital interactions, there has been a major skill gap across go-to-market teams. Luckily, operations roles, experts, and … read more »


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Creating an In-House Team for Enterprise Link Building

Getting traffic and attention through the ‘usual’ means of social media is simply not enough. You need a solid link-earning strategy in order to win. And when you need a big group of links earned regularly, the challenges are significantly … read more »


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Outsourcing Your Content vs. Hiring an In-House Writing Team

In this white paper, BKA Content discusses the pros and cons of outsourcing your content vs. hiring an in-house writing team. Following that is a detailed breakdown of costs for four separate scenarios. Data for the white paper is drawn … read more »