Resource Library: Whitepapers Sidebar

whitepaper

How To Be Successful in Mobile Advertising

Over the last decade, mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed into … read more »


whitepaper

Mobile Advertising Around the Globe: 2015 Annual Report

Working with many of the world’s largest and most sophisticated advertisers, Marin Software’s research uncovered many interesting trends that highlight the mobile imperative for digital advertisers. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than … read more »


whitepaper

Digital Marketing Forecast 2015 – 2016: Accelerate Your Marketing Strategy with Customer Engagement & Data

Today’s consumers are more informed, involved, and influential than ever before. They are always connected, spending more time consuming, engaging with and creating digital content than any other demographic in history. With these sweeping changes afoot in the market, marketers … read more »


whitepaper

7 Steps to Unlock Your Social Data Through Customer Enagagment

Your audience is your biggest business asset. Today, brands deal with an empowered audience — engaged in real-time social and mobile conversations across many digital platforms. They are in the driver’s seat, shaping business roadmaps and influencing purchases. For these … read more »


whitepaper

Five Localization Strategies Every Content Marketer Needs

You work hard to develop compelling content marketing campaigns. But did you know 70% of internet users are not native English speakers, and 75% of the world’s economy is outside the USA? Learn the 5 strategies you must master to … read more »


whitepaper

The Authoritative Guide to Call Tracking and Local SEO

Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and … read more »


whitepaper

The Q4 2014 Performance Marketer’s Benchmark Report

  This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which tracks more than $6 billion in annualized ad spend on the Marin platform. This 10-page research brief includes dozens of informative … read more »


whitepaper

Programmatic for Branding – An Essential Marketing Tool

Programmatic buying refers to any media buying that is run through an automated system. Today, almost all programmatic ads are bought and managed through real-time bidding (RTB), which uses real-time auctions to bid on individual impressions across web, mobile and … read more »


whitepaper

Connecting Online and In-Store Marketing Strategies for Multi-Unit Businesses

It’s no secret that it’s difficult to connect digital marketing budgets directly to store traffic. Piecing together the path to purchase for your consumers and assigning appropriate credit to each channel is not an easy task. With the right strategies … read more »


whitepaper

Modern Marketing Essentials Guide: Data Management

Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to … read more »