PPC Bidding Basics: What you don’t know is probably hurting you
The Subtle Science of Bidding Bid management for brand keywords is a complicated beast. If you’re perplexed by campaign results, it’s possible that seemingly intuitive methods—like bidding all brand keywords at high levels and always aiming for position 1.00—could in … read more
Search + Social = Success: How Digital Agencies Can Thrive with Inbound Marketing
Date: Jul 17, 2012 1:00 EST (10:00PST)Speakers:
Rob Eleveld, CEO, Optify
Kerry Dean, CTO, Performance Media Group
The 3-Step Plan for Higher-Quality Leads
Leads from inbound sources like SEO and social media not only cost less than traditional outbound leads, they also convert to sales opportunities at a higher rate. But how do you generate more of these high-quality inbound leads for your … read more
Online Advertising Report: April – June 2012
Marin Software recently conducted a study of search and mobile trends during the second quarter of 2012. The findings, presented in this research brief, will give you a better understanding of online advertising trends in the US, UK, and Eurozones. … read more
“Why Care About Combination Clickers”
Search marketers often try to profile consumers who click on paid ads against those who prefer natural search results. But the reality is there is little discernable difference between paid and organic clickers. Your better targets are consumers who click … read more
5 Ways to Grow Your Agency with Inbound Marketing
Inbound marketing presents a great opportunity for your agency to create a differentiated suite of profitable service offerings. With the right inbound marketing strategy, digital agencies can develop new, high-margin services that will attract and retain new clients and deepen … read more
Big Data Management
As the outlets for online interaction grow, methods of online marketing also grow — as does the volume of digital data to be managed. Multiple data sets from disparate sources are ushering in an era of “Big Data,” such as … read more
Selling Display to Search Clients
Because of its impact on Search and consumer engagement, search agencies are starting to include Display Advertising as an offering to their clients. This e-book examines the convergence of Display and Search and how search agencies can leverage both channels … read more
AdCenter Best Practices for Agencies
Date: Mar 22, 2012 1:00 EST (10:00PST)Speakers:
Allan Chuate, Regional Manager Search Strategy, Yahoo!
Mobile Search: The Agency Opportunity
Date: Jan 31, 2012 1:00 EST (10:00PST)Speakers:
Steven Schuler, Senior Marketing Manager, Mobile and Connected Devices, Yahoo!
Patrick Peters, Account Executive, Mobile Sales, Yahoo!
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