Resource Library: Advertising

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How To Test Multiple Programmatic Partners

Download this guide to explore best practices on how to set up comparative tests to understand vendor performance and avoid the pitfalls of attribution gaming, which can compromise campaign results. What’s inside? A breakdown of why testing your partners is … read more »


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The Definitive Guide to Advertising on Instagram

Advertising on Instagram is one of the latest opportunities marketers have to reach and engage their customers. But before you run off and start cranking out new Instagram ads there are a few things you need to consider first. In … read more »


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Assessing Your Creative Review and Approval Process

Through online collaboration and proofing, automating tracking and workflows, and streamlining feedback, teams can produce more assets more quickly. Review and Approval solutions have three broad sets of functionality: Online Proofing Workflow Management Metrics and Reporting This white paper from … read more »


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The Power of Second Party Data

First- and third-party data are tried and true sources for digital advertisers. Second-party data – the data shared through a direct partner relationship – presents a new opportunity. Forging the right partnerships – and making the most of your partner’s … read more »


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Enterprise Paid Media Campaign Management Platforms 2015: A Marketer’s Report

  Market Intelligence Report: Enterprise Paid Media Campaign Management Platforms 2015: A Marketer’s Report Download Now Consulting Editors: David Rodnitzky, CEO, 3Q Digital Ginny Marvin, Contributing Editor, Paid Media Report, Third Door Media Research/Writer: Brian Kelly, Principal, Candlewood Creative Writer: Karen Burka, Senior … read more »


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Branding Measurement in Today’s Accountable World: A Tale of Two Marketers

“Branding Measurement in Today’s Accountable World: A Tale of Two Marketers” is a research study that explores the various challenges brand marketers face when it comes to quantifying marketing performance. The study, which is based on findings from a survey … read more »


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Writing Ad Copy That Converts

Digital marketing is a cluttered space. With a list of ad formats and platforms that seems endless, there is an ever-growing number of ways to measure ad performance. Digital marketers have many optimization tactics at their disposal including, bids, budgets, … read more »


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New Facebook Ad Strategies to Convert Mobile Shoppers

As Facebook becomes increasingly (and exclusively) mobile, marketers are testing new mobile ad strategies to drive sales, increase website traffic, and build brand awareness through Facebook ads. DialogTech’s new guide, “New Facebook Ad Strategies to Convert Mobile Shoppers,” provides the … read more »


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Yahoo! Bing Paid Search Performance Metrics: 2015 Edition

Download the 2015 edition of AdGooroo’s “Yahoo! Bing Paid Search Metrics” report to view a PPC performance comparison of the Yahoo! Bing Network and Google AdWords for the following industries: Retail, Financial Services, Travel, Education, Automotive and Business-to-Business. View side-by-side … read more »


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The ABCs of Programmatic

A programmatic revolution is happening, and advertisers are in the thick of it. Unless you’ve got a programmatic dictionary on hand, it may be difficult to remember all the central concepts, acronyms, and metrics. The ABCs of Programmatic from Marin … read more »