Resource Library: Advertising

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Programmatic Creative Playbook: Retail

Programmatic has transformed how the advertising game is played, unlocking a new strategy of tailoring and testing creatives. In turn, this activates programmatic data to maximize campaign performance by audience. But for most, what is possible with programmatic creative is … read more »


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14 Challenges Agencies & Media Companies Face

Every agency and media company today faces a growing list of challenges that keep them from entering or sustaining success in the local digital space. Some of the 14 challenges discussed in the white paper: Digital is difficult to sell … read more »


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The Path to 2020: Marketers Seize the Customer Experience

The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the next five years. The results paint an even more transformative picture for marketing in … read more »


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CMO Spend Survey 2015-2016: Digital Marketing Comes of Age

The success of digital business is more and more marketing’s responsibility. In fact, marketing spend increased 10% in 2015. See where spending and expectations are going next as marketers embrace their new role as drivers of business growth. Gartner’s “2015 … read more »


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Facebook by the Numbers 2015

Retargeting on Facebook has become an indispensable tool for digital advertisers. In AdRoll’s “Facebook by the Numbers 2015” research report, they have analyzed campaign data across their global customer base. The findings in this report summarize our in-depth, yearlong review … read more »


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State of the Industry 2016

Due to its prevalence, it’s easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. AdRoll surveyed 1,050 US marketers across industries to … read more »


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SMB Advertiser Churn: New Data For An Old Industry Problem

This Local Search Association report explores some of the triggers and potential variables behind SMB advertiser churn using new data from Vendasta. Using data from more than 275,000 small business accounts and Vendasta aggregate customer data, this report isolates and … read more »


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Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide

  Market Intelligence Report: Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide Download Now Editorial Advisors: David Rodnitzky, CEO, 3Q Digital Ginny Marvin, Contributing Editor, Paid Media Reporter, Third Door Media Research/Writer: Karen Burka, Senior Research Consultant Editor: Claire Schoen, VP, Marketing Services, … read more »


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Modern Marketing Essential Guide to Cross Channel Marketing

Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand. There’s an opportunity for marketers to … read more »


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How To Test Multiple Programmatic Partners

Download this guide to explore best practices on how to set up comparative tests to understand vendor performance and avoid the pitfalls of attribution gaming, which can compromise campaign results. What’s inside? A breakdown of why testing your partners is … read more »