Resource Library: Advertising

webcast

The Future is Now: Ramp up your Google Shopping ROI

Date: Mar 14, 2017 1:00 EST (10:00PST)

Speakers:
Colleen Friess, Director of Feed Education, Feedonomics
Andreas Reiffen, CEO, Crealytics


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6 Steps to Creating High Converting Native Ads

Reaching your target audience and gaining traction and interest with native ads, is far more complex than simply inserting an ad that will integrate with a medium. As marketers, we need to make sure native ads are working for us. … read more »


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The Facebook Advertising Ecosystem

Chances are you’re already advertising on Facebook, and that’s great—its audience, depth of data, and overall advertising power are second to none in the social advertising world. But as powerful as Facebook advertising is, it’s equally complex. If you’re not … read more »


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The Click-to-Call Playbook for Display Advertising

Consumers today view display ads on their smartphones. And when they convert, they call. Marketers must optimize ad placement, better target consumers, and increase conversion rates from display.  Get this guide from DialogTech to get started.


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Social Media ROI Template

The Social ROI Template will give you advice on goal-driven analysis and which metrics matter, insight on how to tie social data to marketing investments, an easy-to-follow, five-step process for determining ROI, and a downloadable template to make calculations easy.


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Are You Still Bidding Like It’s 2007?

In this white paper from [24]7 you will learn: Tips to strike the right balance between best position and lowest cost. How high-frequency bidding can generate 10-30% more revenue versus conventional bidding methods. Why marketers who are settling for daily … read more »


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9 Best Practices of Affiliate Networks

There are plenty of factors that set great affiliate networks apart from the rest of the pack. Some of them are obvious. You need to have great offers (preferably exclusive), competitive payouts, and excellent support from your affiliate managers. But … read more »


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The Blended Attribution Playbook

To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital … read more »


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Deferred Deep Linking: Shifting Traditional Mobile Marketing

Mobile moves fast. Within the next year, mobile is expected to claim more than half of the digital ad market. Those marketers who want to stay on top need to be knowledgeable of all sides of the ecosystem, have a … read more »


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How to Radically Increase Google Shopping/PLA Profits with Keyword Segmentation

Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping & Bing Shopping as a result of their capacity to qualify traffic prior to incurring cost. As a result, retailer … read more »