The 20-Minute PPC Work Week
Most small businesses get weak results from PPC for one simple reason: They don’t spend enough time in their accounts. You don’t have to spend days or even hours per week working on PPC to make a difference. You can … read more
Bid Testing Best Practices
Many digital advertisers think of bid testing as a risky activity. Yet in reality, nearly every digital advertiser engages in bid testing, which in its simplest form means changing a bid and observing the results. This whitepaper looks at three … read more
Budgeting Intelligence: How to Maximize Use of Your Paid Search Dollars
Speakers:
Eli Goodman, Search Evangelist, comScore
Lori Weiman, CEO, The Search Monitor
Global Digital Advertising: Q1 2012 Update
Adobe Digital Index analyzed advertiser and user behavior to determine the trends for digital marketing, specifically in search, mobile, and social media channels. We built a client index representing over 15 advertisers and 20 million fans from a multitude of … read more
Selling Display to Search Clients
Because of its impact on Search and consumer engagement, search agencies are starting to include Display Advertising as an offering to their clients. This e-book examines the convergence of Display and Search and how search agencies can leverage both channels … read more
Four Winning PPC Strategies to Increase Your Ad’s CTR
Two of the most effective ways to learn how to create better ads are to analyze real-word ad creative, and to understand how someone with a track record of creating successful performance-oriented ad campaigns thinks about ad copy and creative. … read more
The Inside Scoop on Automating and Optimizing Your PPC Campaigns
Webcast date: Feb 21, 2012Speakers:
David Rodnitzky, CEO of PPC Associates
Joseph Kerschbaum, Vice President at Clix Marketing
Quality Score Toolkit: Could Your AdWords Performance Use a Boost?
Quality Score is the key to highly effective, cost-efficient PPC campaigns. But for many marketers, Quality Score is a frustrating metric, hard to understand and even harder to master. The Quality Score Toolkit from WordStream gives you the resources you … read more
Search and Display: Capitalizing on the Retargeting Opportunity
This E-Book discusses the current state of online display advertising, including its growth, its synergies and relationship with PPC, and the new retargeting opportunities. Thanks to investments in new technologies, new ad formats and improved buying and selling processes, online … read more
8 Key Metrics That Define Your AdWords Performance
There are eight core metrics that provide an excellent overview of the performance of your AdWords campaigns. Read this guide to learn: 8 key PPC metrics, including Quality Score, wasted spend and impression share Why these metrics are so important … read more
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