Monthly Archives: January 2009

What is Quality Score — and how can I improve mine?

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Quality Score is something that online marketers just can’t ignore. Here’s the official definition from Google: Quality Score is a dynamic variable calculated for each of your keywords. It combines a variety of factors and measures how relevant your keyword … read more »


Giving every ad credit where credit is due….

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Consider this scenario: You receive an LL Bean catalog in the mail, browse through it, and decide you’d like to buy the fuzzy slippers that are on sale. Two days later, you click on an LL Bean ad for slippers, … read more »


SMN WhitePapers: PPC Insourcing vs. Outsourcing, 10 Questions to Ask Your SEM Agency

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In-house vs. outsource? Insource vs. outsource? No matter how you say it, the question is this: are you better off managing your own PPC campaign or should you hire an outside agency or consultant? PPC Insourcing vs. Outsourcing: Questions Marketing … read more »


Attribution Management Forum 2.0 – January 29

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Last October, Search Marketing Now presented the webcast Measuring an Ad’s Value: A Forum Discussion, which relied heavily on the interactive polling feature of our webcasting platform. This webcast, also known as the Attribution Management Forum, was designed to be … read more »


10 Questions to Ask Your Search Marketing Firm

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This white paper is no longer available. Advertisers are investing a significant percentage of their budget in search engine marketing (SEM), with many of these programs being directed by outside agencies. Faced with shrinking budgets and increasing executive scrutiny, many … read more »


Online Retail 2009: Turbo-charge your SEM strategy, now!

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Just how did online retail do in 2008? And what can search marketers learn from it to help in 2009? Our January 27 webcast will include fresh data from comScore about just how retail e-commerce did during the last quarter … read more »


SMX West Rate Increases Midnight Friday – Register Now

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Some news from our sister company, Search Marketing Expo: The Early Bird Rate for Search Marketing Expo – SMX West ends at midnight tomorrow (Friday, January 9). You save $200 on your All Access ticket by registering now! Want to … read more »


Is your paid search strategy ready for 2009?

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As paid search continues to be a haven for online advertisers, it’s crucial to have a clear focus and understanding of your PPC goals and strategies. This is particularly true if you manage paid search within a large organization, across … read more »


PPC Insourcing vs. Outsourcing

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This white paper is no longer available. Should you run your paid search campaign in-house or outsource it to a specialized agency? To insource or outsource: that is the question. This whitepaper looks at all the variables that marketing managers … read more »