About Optify
Optify delivers an integrated top-of-the-funnel solution for mar-keters responsible for fueling their company's growth. Optify helps professional B2B marketers reach more buyers and gen-erate more demand for their products or services month-after-month. The Optify Inbound Marketing Software Suite brings together the enterprise-class SEO, social marketing, website analytics and tools that B2B marketers need to increase awareness of their business, influence buyers across social networks, and engage with prospects at the earliest point of their buyer's journey.
Resources from Optify:
The Future of Digital Marketing Services: Where Will Agencies be in 2014?
Date: May 15, 2013 1:00 EDT (10:00PDT)Speakers:
Karen Burka, Author, Digital Agencies: A Buyer's Guide
Rob Eleveld, CEO, Optify
Marketing Automation Best Practices: 2013 Autoresponders Study
Autoresponders are an integral part of every online marketing program. Their goal is to increase engagement and automate lead processing and qualification to help companies scale and optimize their lead generation and lead nurturing campaigns. 500 websites from the INC … read more
2012 B2B Marketing Benchmark Report
Experienced marketers know the importance of measuring marketing activities for planning future campaigns. Comparing results against industry benchmarks further clarifies the data for more informed decision making. This report provides current data to help marketers evaluate their results. If you … read more
From One-Off Projects to Long-Term Retainers in 6 Easy Steps
If your agency offers digital marketing services like SEO, PPC, social media and email marketing, chances are you’re in high demand. AdAge reports that digital marketing is the fastest growing business area for agencies and pure-play digital shops grew faster … read more
Google’s SSL enhancement: How does it impact your SEO?
Date: Feb 5, 2013 1:00 EDT (10:00PDT)Speakers:
Barry Schwartz, Executive Editor, Search Engine Roundtable
Zack Okun, Director of Product Management at Optify
Inbound Marketing ROI Calculator
The Inbound Marketing ROI Calculator is designed to help you calculate the ROI of both your inbound and outbound marketing programs, so you can make informed decisions as to where to allocate your marketing resources. The model asks for your monthly … read more
How To Sell Your Agency’s Inbound Marketing Services
You know that driving more inbound leads from SEO, social media and PR makes sense for your clients—but it’s not always an easy concept to sell. Download ”How to sell your agency’s inbound marketing services” and get the materials and tools … read more
Five Killer Ways B2B Marketers Can Use Visitor Intelligence To Drive More Business
The Web has revolutionized the way in which your prospects research and buy solutions and give savvy B2B marketers unprecedented access to information. Today you can get rich details about all aspects of your digital marketing efforts—including intelligence not just … read more
Leverage digital marketing to grow your agency’s retainer-based business
Date: Dec 4, 2012 1:00 EDT (10:00PDT)Speakers:
Karen Burka, Author, Digital Agencies: A Buyer's Guide
Rob Eleveld, CEO, Optify
The Essential Guide to B2B Lead Generation Campaigns
Delivering the lead quantity and quality you need to make your numbers takes a disciplined approach and the right tool set. The Essential Guide to B2B Lead Generation Campaigns outlines the step-by-step process you need to take to deliver more on-target leads … read more
2012 Marketing Athlete Survey Report
What makes today’s hardest-working B2B marketers so successful? A first-of-its-kind marketing athlete survey studied just that. Learn how to put the findings to work for you. Download the 2012 B2B Marketing Athlete Survey Report. The study reveals: The key factors that … read more
Finding Quality Sales Leads Among Your Web Visitors Is Easier Than You Think!
Date: Oct 16, 2012 1:00 EST (10:00PST)Speakers:
Matt Heinz, President, Heinz Marketing
Uri Bar-Joseph, Manager Inside Sales, Optify
Website Visitor & Lead Intelligence: Your Sales Enablement Secret Weapon
Get smart about how you use web visitor and lead intelligence and help your sales team win more often. Discover what type of visitor and lead intelligence today’s sophisticated internet marketing software can deliver, and how to us that information for better … read more
Search + Social = Success: How Digital Agencies Can Thrive with Inbound Marketing
Date: Jul 17, 2012 1:00 EST (10:00PST)Speakers:
Rob Eleveld, CEO, Optify
Kerry Dean, CTO, Performance Media Group
The 3-Step Plan for Higher-Quality Leads
Leads from inbound sources like SEO and social media not only cost less than traditional outbound leads, they also convert to sales opportunities at a higher rate. But how do you generate more of these high-quality inbound leads for your … read more
5 Steps To Building A Search Persona
Customer demand is the driving force behind search and must be the foundation for your SEO strategy. Whether you’re an SEO newbie or already running a few SEO campaigns, it’s important to take a step back and determine what techniques … read more
5 Ways to Grow Your Agency with Inbound Marketing
Inbound marketing presents a great opportunity for your agency to create a differentiated suite of profitable service offerings. With the right inbound marketing strategy, digital agencies can develop new, high-margin services that will attract and retain new clients and deepen … read more
B2B Marketers’ Roadmap to SEO Success
With the right roadmap, resources and tools professional B2B marketers can master search engine optimization (SEO) and drive a sustainable flow of high-value inbound leads. This whitepaper gives a step-by-step guide for managing B2B SEO, starting with basic planning tips and following … read more
5 Steps to Building a Strategic B2B Keyword List
To maximize return from SEO, B2B marketers must approach all aspects of their SEO program strategically, including keyword research. In the B2C world the main goal is often to drive e-commerce transactions from an individual search visitor. The B2B world … read more
The Inbound Marketing Guide for Link Building
Inbound marketing consists of a variety of tactics, from social media and seo to successfull link-building. If you’re a professional B2B marketer responsible for driving inbound leads, this guide is a must read. You’ll discover: How to drive more traffic … read more
SEO Roadmap for the B2B Marketer
Date: Jun 13, 2012 1:00 EST (10:00PST)Speakers:
Gord Hotchkiss, CSO, Mediative
Marko Wollschlaeger, Director, Digital Marketing, Optify
Effective B2B Link Building
Date: Mar 14, 2012 1:00 EST (10:00PST)Speakers:
Debra Mastaler, President Alliance-Link
Scott Fasser, Director of Customer Experience, Optify
Align your marketing mix to your Buyers Journey: Solution Search Stage
Date: Jan 17, 2012 1:00 EST (10:00PST)Speakers:
Christine Crandell, President, New Business Strategies
Erez Barak, VP of Products and Co-Founder, Optify
Marketing Along the Buyer’s Journey
Date: Dec 6, 2011 1:00 EST (10:00PST)Speakers:
Christine Crandell, President, New Business Strategies
Erez Barak, VP of Products and Co-Founder, Optify
Seasonal SEO: Recipes for Success
Date: Oct 27, 2011 1:00 EST (10:00PST)Speakers:
Anthony Joseph, Optify
Using Personas to Boost Online Marketing and SEO
Date: Sep 21, 2011 1:00 EST (10:00PST)Speakers:
Vanessa Fox, Search Engine Land
Erez Barak, Optify
From Click-Through-Rate to Conversion Rate: Conversion Tactics for SEO and SEM
Date: Aug 11, 2011 1:00 EST (10:00PST)Speakers:
Tim Ash, SiteTuners
Erez Barak, Optify
How Social Media Has Revolutionized Search Marketing
Date: Jun 1, 2011 1:00 EST (10:00PST)Speakers:
Eric Enge, Stone Temple Consulting
Erez Barak, Optify
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