Leverage digital marketing to grow your agency’s retainer-based business

Date: Dec 4, 2012 1:00 EST (10:00PST)

Karen Burka, Author, Digital Agencies: A Buyer's Guide
Rob Eleveld, CEO, Optify


Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.

So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?

Join us for this webcast and you will learn:

  • Which digital marketing services are best suited to retained contracts
  • Ideas for packaging your service offerings
  • The top 4 selling points for inbound marketing
  • How to demonstrate the ROI of your inbound marketing services to close more deals

Karen Burka, Chief Research Consultant
Karen Burka is an experienced research analyst, writer, and editor, having spent more than 20 years developing and publishing C-suite multimedia content. Before becoming an independent consultant, she held management positions at CRM pioneering firm The Peppers and Rogers Group, Cowles Business Media/Simba Information (now Penton Media), Digital Asset Management, and Gruppo, Levey & Capell, a leading investment bank for the marketing and technology industries. Karen has written numerous ebooks, articles, buyer’s guides, and market intelligence reports on digital marketing strategies and technologies.

Rob Eleveld, CEO of Optify is a 20-year tech veteran with deep experience in B2B sales and marketing.

Rob is passionate about growing business through partner channels at Optify and excited about the opportunity that inbound marketing affords to forward-thinking digital marketing agencies.
Follow Rob on Twitter – @RobertEleveld

Sponsored by Optify
Optify delivers a simple digital marketing software suite for agencies. Our complete cloud-based software eliminates the need for standalone tools and empowers agency marketers to easily create and manage demand generation programs across multiple websites, nurture prospects, prioritize the best performing programs and streamline reporting of client results – all from one login.

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