From Click-Through-Rate to Conversion Rate: Conversion Tactics for SEO and SEM

Date: Aug 11, 2011 1:00 EST (10:00PST)

Tim Ash, SiteTuners
Erez Barak, Optify


This webcast will help marketers understand how to drive more leads from search by choosing the best keywords and optimizing landing pages accordingly.

Find out how the rise of social media, location-based services, real-time search and other developments in the search industry have impacted the conversion process.

Conversion expert Tim Ash will discuss how to optimize landing pages for conversion, comparing SEO landing pages with SEM landing pages. Erez Barak will present findings from Optify’s study: Organic Click Through Rate with tips on how to choose the right keywords for SEO and SEM.

Attend this webcast and learn:

  • How changes to the search engine results pages (SERPs) have impacted organic click-through-rate
  • Successful keyword tactics for SEO and SEM
  • Tips for optimizing landing pages for both SEO and SEM

Tim Ash is the CEO of, a landing page optimization firm. Tim is also author of the bestselling book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions and the founder and chair of the Conversion Conference.

Erez Barak is VP of Products and Co-Founder at Optify; he is a frequent speaker at industry events. He was named among the Top 25 Innovators in 2010 by Seattle Business Magazine.

Sponsored by Optify
Optify delivers a simple digital marketing software suite for agencies. Our complete cloud-based software eliminates the need for standalone tools and empowers agency marketers to easily create and manage demand generation programs across multiple websites, nurture prospects, prioritize the best performing programs and streamline reporting of client results – all from one login.