Using Personas to Boost Online Marketing and SEO

Date: Sep 21, 2011 1:00 EST (10:00PST)

Vanessa Fox, Search Engine Land
Erez Barak, Optify


There’s no shortage of conventional wisdom on how good SEOs can navigate the potentially dangerous game of web spam detection, in which the search engines and link spammers are constantly trying to outsmart and stay one step ahead of the other.

More and more, online marketers are using buyer personas – fictitious characters that reflect various user types within their target demographic- to effectively reach new and existing customers. Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online, and to ultimately drive higher conversion.

This webcast will explore just how to build and manage search personas to optimize your search marketing campaigns. Attend this webcast and learn:

  • what is a search persona?
  • how to build a persona to reflect your user
  • how to optimize your SEO using personas

Vanessa Fox is a contributing editor to Search Engine Land and author of the book Marketing in the Age of Google.

Erez Barak is VP of Products and Co-Founder at Optify; he is a frequent speaker at industry events. He was named among the Top 25 Innovators in 2010 by Seattle Business Magazine.

Sponsored by Optify
Optify delivers a simple digital marketing software suite for agencies. Our complete cloud-based software eliminates the need for standalone tools and empowers agency marketers to easily create and manage demand generation programs across multiple websites, nurture prospects, prioritize the best performing programs and streamline reporting of client results – all from one login.