Marketing Along the Buyer’s Journey

Date: Dec 6, 2011 1:00 EST (10:00PST)

Christine Crandell, President, New Business Strategies
Erez Barak, VP of Products and Co-Founder, Optify


The Buyer’s Journey starts well before a prospect visits your website.

More than 70% of B2B purchase cycles are self-directed, trust-based, social — and invisible to vendors and suppliers. Buyers place more importance on the lifetime experience than the purchase, and they expect to realize value long before they purchase your solution. These days, it’s about the journey, not the ultimate purchase.

So how do you reach these 70% to influence their buying decisions – when they haven’t visited your site yet??

Attend this webcast and learn:

  • how to identify the stages of the Buyer’s Journey
  • how to align marketing and sales to the Buyer’s Journey
  • why companies can accelerate their revenue cycle with this approach

Christine Crandell is a B2B marketing and strategy expert with more than 20 years’ success in driving demand, crafting market shaping vision and strategy, and building brands for leading technology organizations. Her approach to marketing and strategy has led to recognition as one of Silicon Valley’s Most Influential Women for 2010 by the Silicon Valley/San Jose Business Journal.

Erez Barak is VP of Products and Co-Founder at Optify; he is a frequent speaker at industry events. He was named among the Top 25 Innovators in 2010 by Seattle Business Magazine.

Sponsored by Optify
Optify delivers a simple digital marketing software suite for agencies. Our complete cloud-based software eliminates the need for standalone tools and empowers agency marketers to easily create and manage demand generation programs across multiple websites, nurture prospects, prioritize the best performing programs and streamline reporting of client results – all from one login.

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