What Is A CDP? And What Isn’t A CDP?

“What is a CDP?” Everyone from day-to-day marketers to CMOs continue to ask this question as they research both customer data platforms and other technologies to determine what is the right mix of solutions for their martech stack to meet their unique business needs and use cases.
It’s also a question our experts answer in our in-depth eBook, “What Is a CDP? And What Isn’t a CDP? The Customer Data Platform, Explained.”
Download your free copy of BlueConic’s eBook today to get a definition of a customer data platform and understand its core capabilities for marketers. Specifically, the “What Is a CDP?” eBook offers insight into:
  • Ways a customer data platform differs from other, seemingly similar technologies: from data warehouses to DMPs to campaign management tools
  • The value a CDP offers to marketers, including greater operational efficiency and first-party data activation across channels and lifecycle stages
  • The core capabilities of a pure-play customer data platform and what marketers look for during their CDP evaluation process

Sponsored by BlueConic
BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required for marketing. More than 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe.