Welcome to the Age of Marketing Ops!
It’s time to Think Bigger about Marketing Operations. This guide is a great place to start. Brandmaker lays out the framework for getting real ROI from your marketing operations… instead of losing your ROI in it.
The ROI Guide will help you understand the issues and opportunities of your marketing operations and, importantly, a method to assess the ROI of your current and potential marketing operations and to put together a business case to get you to the next level of operations maturity.
Sponsored by BrandMaker
BrandMaker is a global leader of marketing operations and MRM (marketing resource management) solutions. The BrandMaker marketing operation suite enables marketers to lead with confidence, accelerate time to market, and increase revenue contribution by helping them plan, predict, invest, execute, and improve performance. By fully integrating marketing planning, financial, performance, work, and asset management in one solution, BrandMaker improves visibility, efficiency, collaboration, and outcomes. Recognized as a leader in Forrester’s Wave for Marketing Resource Management, 2020, BrandMaker is used by more than 625,000 users at 350+ leading enterprises, including Autodesk, BestBuy, Daimler, Deutsche Bank, and Land O’Lakes. For more information, please visit www.brandmaker.com