The Marketer’s Playbook to Drive Your Digital Strategy in 2021

Just get through it.

That’s the mentality we all had in 2020. Living in the moment to tackle the immediate need. For marketers this often meant abandoning broader strategy to handle immediate issues with reduced budget.

But 2020 is gone and with-it marketers must step away from this maintenance mentality. Just getting through won’t get you through any longer.

The digital habits accelerated last year remain and your website presence is more important now than ever before. This playbook helps you maximize the value of that solution by giving you actionable strategies to enhance your accessibility, invigorate your page performance, improve your SEO results, and power your analytics strategy.

Sponsored by Siteimprove
Siteimprove offers the world's most comprehensive cloud-based digital marketing software. The Siteimprove Intelligence Platform provides eye-opening insights that empower you and your team to create higher quality content, drive better traffic, measure digital performance, and work towards regulatory compliance—all from one place. Siteimprove is also proud to offer best-in-class technical support, academy courses, services, and technology integrations. Find out why more than 7,000 organizations around the world use the Siteimprove Intelligence Platform at siteimprove.com.