The Cookie Crumbles: What’s Next for B2B Personalization

It’s no secret, personalization drives business results. However,  B2B marketers face a number of challenges to personalize their customer experience:

  • Increasing regulation around personal information
  • Decreasing comfort among businesses and individuals with making their data available
  • Google, Apple, and Firefox working hard to kill the cookie
What if there were a way for B2B marketers to make personalization truly effective? What if it didn’t require cookies or personally identifiable information? And what if it eliminated the technical and regulatory challenges those bring to the table?
This white paper from SoloSegment will show how you can make personalization work at scale for your company.

Sponsored by SoloSegment
SoloSegment makes website conversions easier for B2B enterprises using behavior-based content recommendation and smarter search to improve engagement and journey progression.

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