The Complete Deduplication Survival Guide For Marketing, Sales, & Support

Data deduplication can have an outsize impact on data quality. And while simple in concept, it can be quite complex in execution, especially when dealing with records distributed across multiple systems.

Download the guide to:

  • Get detailed data de-duplication how-to’s and best practices.
  • Learn what to consider before, during, and after a deduplication project.
  • Discover why the most effective dedupe program should be implemented as a continuous running program.
  • Understand key considerations regarding people, processes, and systems affecting your data.

Sponsored by Openprise

Openprise automates all the painful, manual processes that sales automation and marketing automation solutions don't. Openprise is a data orchestration platform that allows data-driven marketing and sales teams to automate hundreds of business processes like list loading, data cleansing, deduplication, lead-to-account matching and many more. Openprise is designed from the ground up for CRM, so it has the business rules, best practices and data built right in, and it seamlessly integrates with solutions like Marketo, Oracle Eloqua, Pardot, Microsoft Dynamics and Salesforce so you're up and running fast. Openprise customers experience improved campaign performance and execute faster, with fewer resources.