Programmatic Creative Playbook: Retail

Programmatic has transformed how the advertising game is played, unlocking a new strategy of tailoring and testing creatives. In turn, this activates programmatic data to maximize campaign performance by audience.

But for most, what is possible with programmatic creative is only beginning to be understood. This white paper from Thunder is designed to spark your creativity and equip you with the methods to take full advantage of the opportunity.

Sponsored by Thunder
Named one of Forbes' 100 Most Promising Companies in America, Thunder powers ad creative production and versioning for advertisers, agencies, and publishers across the globe. Thunder is the only cloud-based Creative Management Platform whose creative production capabilities extend across both display and social advertising channels. Thunder's clients build creatives at incredible speed and scale across channels, teams, and regions, without having to sacrifice ad quality, branding, or pixel perfection.