Software developers wield considerable influence in today’s increasingly tech-focused economy. Marketers who convert devs into advocates for their tool or solution have a lot to gain; however, this segment is notoriously immune to sales tactics, advertisements, and marketing jargon. Breaking through this skepticism takes creativity and persistence.

In this ebook from DZone, you’ll discover tried-and-true tactics for reaching the software developer market, including advice on how to:

• Leverage your company’s SMEs
• Execute content- and engagement-focused marketing strategies
• Become an influencer and thought leader within developer spaces