Marketing to Developers: Proven Strategies for Gaining Trust In A Hard To Reach Market

A Valuable but Challenging Market Segment

Software developers wield considerable influence in today’s increasingly tech-focused economy. Marketers who convert devs into advocates for their tool or solution have a lot to gain; however, this segment is notoriously immune to sales tactics, advertisements, and marketing jargon. Breaking through this skepticism takes creativity and persistence.
In this ebook from DZone, you’ll discover tried-and-true tactics for reaching the software developer market, including advice on how to:
  • Leverage your company’s SMEs
  • Execute content- and engagement-focused marketing strategies
  • Become an influencer and thought leader within developer spaces

Sponsored by DZone
DZone.com is one of the world’s largest online communities and leading publisher of knowledge resources for software developers. Every day, hundreds of thousands of developers come to DZone.com to read about the latest technology trends and learn about new technologies, methodologies, and best practices through shared knowledge.