Marketing Intelligence Playbook: Effective Data Measurement in 3 Steps

In this guide from Salesforce, you will learn:
  • The importance of marketing intelligence as key to customer and business impact
  • The main data challenges that marketers face today
  • Three steps to creating an effective measurement strategy

Sponsored by Salesforce Datorama
Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. With Datorama, customers can:

- Automatically connect all their disparate marketing tools and reports in one centralized place.
- Access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights.
- Optimize and report on every investment, performance, and outcome across the customer journey.

Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally including IBM, Nike, Ticketmaster, Viacom and [email protected], helping them make smarter marketing decisions everyday. Datorama has a global presence with 16 offices worldwide and was recently named a Gartner Cool Vendor and ranks #35 on the Deloitte Fast 500 list. Learn more about how we can help you: datorama.com