How to achieve personalization with enterprise WordPress

As the audience of your website grows, it becomes more challenging to publish content that is relevant to all readers. Personalization gives the ability to profile each user’s behavior and capture their preferences, allowing the display of more relevant content to keep them engaged, ultimately increasing conversions.
However, according to Gartner, 74 percent of marketing leaders report they struggle to scale their personalization efforts. This white paper from WordPress VIP examines the role of personalization in the enterprise, and recommends technology solutions to implement or grow personalization capabilities.

Sponsored by WordPress VIP
WordPress VIP is the leading provider of enterprise WordPress. We make it simple to create and deliver modern customer experiences at scale. Why is simplicity so important? The simpler your tools are, the more likely your team is to actually use them. And because WordPress VIP’s solutions are completely customizable, you’ll get everything you need and nothing you don’t. Learn more about the work we do with customers like Facebook, Microsoft, and Spotify at