Facebook by the Numbers 2015

Key findings on the trends and benefits of retargeting on the world's largest social network

Retargeting on Facebook has become an indispensable tool for digital advertisers. In AdRoll’s “Facebook by the Numbers 2015” research report, they have analyzed campaign data across their global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.

Report Highlights:

  • What significant performance improvements did AdRoll advertisers see after adding Facebook to an existing display retargeting campaign?
  • What made B2B marketers change their minds about Facebook?
  • How much better does dynamic personalized creative perform, compared with static ad creative?
  • What increased—and decreased—after adding mobile retargeting to an existing Facebook campaign?

Download the white paper now to learn more.

Sponsored by AdRoll

AdRoll is the global leader in retargeting with over 15,000 active advertisers worldwide. The company’s innovative and easy-to-use marketing platform enables brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97% customer retention rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange.

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