Drive Unified Digital Customer Experiences With Better Technology Strategies

Forrester’s playbook approach helps you build your digital experience delivery capabilities

Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to support their firm’s initiatives.

To partner with marketing and business leaders, AD&D pros must transform their organizations, platforms, and processes.

This executive overview from Forrester describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your marketing and business counterparts, from vision to implementation to ongoing optimization.

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