Conversion Benchmark Report 2024

Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients. Based on 57 million conversions and 41,000 landing pages, it sets benchmarks for nine industries including financial services, healthcare, and education. This data helps agencies pinpoint what works, refine campaigns, and drive higher conversions.

Whether you’re optimizing for clients or pitching new campaigns, this report helps validate your approach with proven performance data.

Sponsored by Unbounce
Unbounce is the leading landing page platform for building, testing, and optimizing high-converting pages—trusted by 15,000+ customers and 3,000+ marketing agencies. With a drag-and-drop editor, A/B testing, and AI-powered optimization, marketers create tailored pages fast—no developers needed.

© 2025 Digital Marketing Depot is a Trademark of Semrush Inc.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 800 Boylston Street, Suite 2475, Boston, MA USA 02199. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.