How location-based mobile advertising is changing the marketing landscape
Smartphone ubiquity has changed the way U.S. consumers communicate with brands. According to ComScore, Consumers now spend more than half of their online time on mobile devices, identifying, researching, and connecting with businesses when they are on-the-go and away from home.
Within this trend, marketers are utilizing emerging location-based mobile advertising strategies and tactics to reach and engage customers, while increasing ROI.
Download this white paper to learn about:
- Location-based targeting
- The advantages of mobile retargeting
- Cross-device retargeting
Sponsored by YP
YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, May 2015). YP solutions include online presence, local search, display advertising and direct marketing. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information, visit http://national.yp.com/mobile.