Back to Basics – Your guide to building an effective mobile engagement strategy

Mobile engagement is a critical part of the customer experience. To deliver outstanding mobile experiences, it’s important to make sure you have a firm grasp on mobile engagement basics.
This guide is designed to answer the questions on the minds of mobile engagement beginners, and covers the building blocks of a great mobile app strategy.
In the guide you can expect to learn about:
  • Goals for your mobile engagement strategy
  • Mobile tactics you can take to reach these goals
  • Audience segmentation within a mobile app engagement solution
  • Workflows within a mobile engagement solution
  • Analytics that inform your mobile decision-making

Sponsored by Upland Localytics
Localytics is the leading provider of closed-loop app marketing and analytics solutions. With a mobile-first approach to analytics and marketing, brands get the insight they need to take immediate action in their mobile app marketing. We help brands gain data-driven insights into their end user interactions and leverage this knowledge to create automated, personalized and behavioral-targeted actions within the app, maximizing revenue and driving customer loyalty. Our easy-to-use mobile marketing solution empowers you to take action on your data through acquisition management racking and in-app mobile campaigns and messages. Localytics supports more than 500 million smart devices for customers like Microsoft, eBay, Salesforce.com, CVS Caremark and The New York Times.