News Archives
Building the AI Feedback Loop for PPC
It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only … Read more
What Does The Market Research Industry Make of AI and Synthetic Data?
AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used. A global panel … Read more
The Sitecore CMS Advantage
In today’s digital-first world, your CMS is more than just a platform—it’s the foundation of your brand’s online presence. Leading brands like Aston Martin, United Airlines, and L’Oréal rely on Sitecore CMS to deliver personalized, high-performing, and AI-powered digital experiences … Read more
State of TV Consumption
Upfronts/Newfronts are around the corner, and Emarketer reported that “US upfront/NewFront digital video ad spend will increase by 37.3% to reach $18.61 billion” — a staggering amount of money. As the industry adapts to changing viewing habits, the question remains: … Read more
Global Benchmark Report 2025
As a marketer, it can be hard to know how your results compare to the competition. To know if something’s gone awry with your strategy, or if the wider industry is seeing ripples. To know if you’re delivering exceptional campaigns, … Read more
Hitting the Mark
Curious about your marketing performance? Discover how your strategy compares to key brands in the industry. Dotdigital’s Hitting the Mark report analyzes the marketing performance of brands around the world, helping you gain insight into other brands’ marketing strategies. From … Read more
7 ecommerce automation templates to supercharge ROI
Spending too much time building marketing campaigns? Don’t worry, there’s an automation for that. The days of manually building and segmenting every campaign are over. Intuitive and powerful automation builders help streamline the creation of personalized and authentic customer journeys. … Read more
26 A/B Testing Ideas to Increase Click-Through Rates and Boost Conversions
Take a data-driven approach to increasing engagement, click-through, and conversion rates. This guide, full of insightful A/B testing ideas, will help you improve customer experiences to drive revenue.
The Marketer’s Guide to Creating Digital Experiences That Convert
Cut through the noise and create content that truly connects. This guide breaks down how marketers can go to market faster, deliver better customer experiences, and scale efficiently—while balancing creativity with brand consistency. Learn which tools can help you achieve … Read more
Delivering Dynamic Experiences at Scale
Learn how digital teams can create compelling experiences efficiently. This guide will show how you can speed time to impact from months to minutes by combining a composable content platform with design tools and generative AI.