Strategies to Take the Lead in 2022: Build Value and Trust, One Consumer at a Time

Date: Nov 16, 2021 1:00 EDT (10:00PDT)

John Nash, Chief Marketing and Strategy Officer, Redpoint Global

Consumers want to share more about themselves, so brands get it right. But not at the expense of their personal data.

As we look ahead to 2022, what brands will stand out in the eyes of the consumer? How will personalization and customer experience drive how organizations build and maintain their brand equity? Who will consumers trust with the protection of their first-party data?

Join John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he explores the top areas of focus for delivering highly personalized customer experiences as we head into 2022. You will learn:

  • What consumers are expecting from their preferred brands
  • Methods to win and nurture the trust of your consumers
  • Best practices of collecting and using first-party data as third-party cookies fade away

 Watch now 

Sponsored by Redpoint
Redpoint helps innovative companies ignite the full potential of data to drive superior customer experiences across the enterprise. The Redpoint CDP creates the most complete, timely and accurate unified customer profile to power any business use case, using industry-leading data quality and identity resolution combined with dynamic, no-code segmentation and activation. Marketers and CX leaders rely on Redpoint to fuel hyper-personalized experiences that yield tangible ROI in customer acquisition, engagement, loyalty and retention. To learn more, visit

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