Strategies to Take the Lead in 2022: Build Value and Trust, One Consumer at a Time

Date: Nov 16, 2021 1:00 EDT (10:00PDT)

Speakers:
John Nash, Chief Marketing and Strategy Officer, Redpoint Global

Consumers want to share more about themselves, so brands get it right. But not at the expense of their personal data.

As we look ahead to 2022, what brands will stand out in the eyes of the consumer? How will personalization and customer experience drive how organizations build and maintain their brand equity? Who will consumers trust with the protection of their first-party data?

Join John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he explores the top areas of focus for delivering highly personalized customer experiences as we head into 2022. You will learn:

  • What consumers are expecting from their preferred brands
  • Methods to win and nurture the trust of your consumers
  • Best practices of collecting and using first-party data as third-party cookies fade away

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Sponsored by Redpoint
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering the perfect customer experience – more engaging, highly personalized moments, relevant next-best actions, and tangible ROI—this is how leading marketers lead markets. To learn more, visit redpointglobal.com.