Organizing for Martech: Re-examining modern marketing structure

Date: Aug 15, 2017 1:00 EST (10:00PST)

Scott Brinker, Conference Chair, MarTech Conference, and Editor,
Rishi Dave, CMO, Dun & Bradstreet
Erica Seidel, CEO, The Connective Good

Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between marketing and IT are inevitable.

How do you structure marketing to manage martech? What skills do you look for….or even need? How do you foster collaboration across groups in this new environment? Who’s in charge? Who should be?

Join our panel of martech experts as they explore the challenges facing CMOs looking to transform their marketing organization. They’ll discuss emerging best practices and the pros and cons of different management structures. You’ll also gain insights into how they manage and run their own companies.

 Attend this webinar and learn:

  • Best practices for organizing around function, channel, customer segment or lifecycle stage.
  • How to break down traditional marketing silos through re-organization.
  • How CMOs can successfully adapt the organization to changes from martech.


Scott Brinker, Conference Chair, MarTech, and Editor,
Scott has over 20 years of experience at the intersection of marketing, IT, and software product development. He is the co-founder and CTO of ion interactive, a marketing software company that provides a platform for web-based marketing apps for leading brands. Scott is also the author of the Chief Marketing Technologist blog – – where he writes about the evolution of strategy, management, and culture at the intersection of marketing and technology.

Rishi Dave, CMO, Dun & Bradstreet
Rishi oversees Dun & Bradstreet’s global marketing, including brand, demand generation, digital, communications, operations, channel, events, sales enablement, corporate social responsibility, and product marketing. Rishi has spent his career in the technology industry with marketing, business development, and consulting roles at Dell, Rivio,Trilogy Software, and Bain & Company.

Erica Seidel, CEO, The Connective Good
Erica’s firm, The Connective Good, is a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. She also pens a blog called Practical Tips on Recruiting Great Analytical Marketing Talent. Erica has significant experience in new product development and user experience with companies such as Sony, IBM, Pitney Bowes, and Sun Microsystems (now Oracle).

 Watch now 

Sponsored by Martech
MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. Our conference is perfect for the growing community of senior-level hybrid professionals who are both marketing- and tech-savvy. Visit for more information.

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