Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Date: Mar 30, 2017 1:00 EDT (10:00PDT)

Speakers:
Shar VanBoskirk, VP, Principal Analyst, Forrester

Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint.

To stay on top in this fiercely competitive world your marketing organization needs to be constantly chasing and adapting to the new technology your customers use every day. Are you running fast enough to stay in front of customer demands and competitor moves? The fix is not always new processes or technology, but a new marketing worldview that reaches customers with the right message at the right moment.

Join guest speaker, Forrester VP, Principal Analyst Shar VanBoskirk who will present findings from recent research on how marketing strategies are shifting to win, serve, and retain customers in this ‘post-digital’ era.

Attend this webinar and learn:

  • Key technological trends shaping today’s post-digital world.
  • What it means to ‘market in the moment.’
  • Why you need to adapt marketing strategy to connect with today’s customer.

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