Intro to Agile Marketing: Work faster and smarter by changing how you work

Date: Mar 8, 2017 1:00 EDT (10:00PDT)

Speakers:
Andrea Fryrear, Founder and Chief Content Officer, Fox Content
David Lesué, Creative Director, Workfront

Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies, and processes? It may be time to get Agile. More than 90% of marketers who have adopted Agile marketing say it has improved their speed to market for ideas, products, and campaigns.

Whether your marketing organization is just curious, starting the transition or all in on Agile, the time to learn about Agile marketing is now! Join Agile marketing expert Andrea Fryrear, and Workfront Creative Director David Lesué, as they explore what it means to be an Agile marketer and provide practical tips on how your organization can make the transition.

Attend this webcast and learn how to:

  • Secure leadership buy-in to move to an Agile marketing methodology.
  • Respond to market changes more quickly.
  • Improve collaboration between departments and locations.
  • Avoid daily distractions and stay focused on the right priorities.

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Sponsored by Workfront

Workfront is a cloud-based project management solution that helps marketing departments, creative agencies, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, constant rework, and tedious approval processes. Unlike other tools, Workfront is a centralized, easy-to-adopt solution for managing and collaborating on all creative work through the entire work lifecycle, which improves team productivity, credibility, and visibility. Thousands of enterprise marketing teams, such as Adobe, Cisco, Ralph Lauren, REI, Trek, Schneider Electric, Tommy Hilfiger, and ATB Financial, trust their work to Workfront. To learn more, visit workfront.com/marketing.