How to Design and Build the Ideal Martech Stack

Date: Aug 14, 2019 1:00 EDT (10:00PDT)

Jason Widup, VP, Search Marketing & Operations, Workfront
Ashley Blanchard, Senior Technology Manager, Workfront

Nearly 70% of marketing operations professionals say they’re using so many tools it actually makes their jobs more complicated — when the whole point of adding technology is to optimize and streamline marketing.

To be truly efficient, marketing operations teams need a solid strategy for crafting and connecting their ideal martech stack. At the same time, you have to consider the needs of your entire marketing department, including connecting teams, eliminating inefficiencies, automating workflows and providing a single source of truth. Easy, right?

Join Workfront for this live webinar as we share six, simple steps to build a martech stack that can help your marketing department work more effectively, amp up your efficiency and improve collaboration.

Attend this webinar and learn:

  • The process for designing an enterprise-grade martech stack
  • How to refine, optimize and evaluate your tech stack to support organizational goals
  • How to map your current martech tools to your workflow to achieve your ideal state
  • The secret to integrating key systems to form a single source for truth

Jason Widup, VP, Search Marketing & Operations, Workfront
Jason  is a recognized leader in B2B MarTech and is currently Workfront’s VP of Search Marketing and Operations. Jason has held marketing leadership positions at Tableau Software, Getty Images and Microsoft, and has led marketing consulting teams for various agencies. His primary focus and passion areas are around marketing analytics and engineering.

Ashley Blanchard, Senior Technology Manager, Workfront
Ashley has deep experience evaluating, selecting and implementing new martech software. She currently manages an integration team leveraging Azuqua, built-in integrations and REST APIs to connect Workfront’s martech stack. She also works heavily with Salesforce, Marketo, LeanData, Azuqua, Workfront, Airtable, Tealium and some good old Javascript.


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Sponsored by Workfront

Workfront is a cloud-based project management solution that helps marketing departments, creative agencies, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, constant rework, and tedious approval processes. Unlike other tools, Workfront is a centralized, easy-to-adopt solution for managing and collaborating on all creative work through the entire work lifecycle, which improves team productivity, credibility, and visibility. Thousands of enterprise marketing teams, such as Adobe, Cisco, Ralph Lauren, REI, Trek, Schneider Electric, Tommy Hilfiger, and ATB Financial, trust their work to Workfront. To learn more, visit