How to Build a Comprehensive Data Strategy

Date: Jul 11, 2019 1:00 EDT (10:00PDT)

Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise

The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including ABM, predictive, and marketing automation, to name a few. However, companies are struggling to make these programs a success because they don’t have a solid data foundation to build on.

Join SiriusDecisions and Openprise experts as they share best practices in developing a comprehensive strategy to address data quality issues.

Attend this live webinar to learn:

  • How to create a practical framework for managing your data
  • What to look for in people, processes, and data to make these projects a success
  • Which data management capabilities are most important to support modern marketing programs
  • Common pitfalls that keep marketing and sales operations teams from achieving success

Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
John is a dynamic, results-driven leader who thrives on helping organizations accelerate the maturity of their business operations. He has more than 20 years of experience in marketing operations as both a practitioner and consultant.

Allen Pogorzelski, Vice President, Marketing
Allen leads the marketing team at Openprise, where he’s helping marketers solve the problems with data and business processes that he’s faced throughout his 20 years in marketing. Prior to Openprise, he led marketing at both large companies and startups, including Selectica, CipherCloud and Softchain.

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Sponsored by Openprise

Openprise automates all the painful, manual processes that sales automation and marketing automation solutions don't. Openprise is a data orchestration platform that allows data-driven marketing and sales teams to automate hundreds of business processes like list loading, data cleansing, deduplication, lead-to-account matching and many more. Openprise is designed from the ground up for CRM, so it has the business rules, best practices and data built right in, and it seamlessly integrates with solutions like Marketo, Oracle Eloqua, Pardot, Microsoft Dynamics and Salesforce so you're up and running fast. Openprise customers experience improved campaign performance and execute faster, with fewer resources.