What Shape Is Your Customer Data In? New strategies to keep contact data fresh and accurate

Date: Apr 6, 2017 1:00 EDT (10:00PDT)

Speakers:
David M. Raab, Principal, Raab Associates
John Hurley, Director, Demand Generation and Content Marketing, Radius

Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor customer data.” In this webinar, we’ll learn about how to fix that, and how to build a solid foundation with your customer dataset.

If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s successful marketers rely on networked data, from data owners sharing contact-level information. The result? Everyone has access to better data than any one brand could assemble on its own.

Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B business and contact information, and how you can create a new data source with unprecedented freshness, accuracy, and coverage.

Attend this webinar and learn:

  • How to measure – and improve — your current data quality.
  • How network data creates better information at lower cost.
  • Why data networks yield better results as they grow.
  • Ways that network data can improve your own sales and marketing programs.

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Sponsored by Radius

Radius was founded in 2012 on the premise that finding the best business opportunities is often still much harder than it needs to be. Radius empowers revenue-driven marketing leaders to intuitively move from data to action. Powered by the real-time Radius Business Graph℠, which tracks 50 billion external signals on over 20 million US companies, Radius uses advanced algorithms to unleash the true value of customer relationship management and marketing automation systems to bridge the gap across data, customer insights and execution. Using Radius, companies of all sizes can gain first-mover advantage, saturate market share, and grow customer lifetime value. Radius is headquartered in San Francisco. For more information, please visit www.radius.com.