Best Practices for Building an On-Demand Content Strategy

Date: Aug 17, 2017 2:00 EDT (11:00PDT)

Mark Bornstein, Vice President, Content Marketing, ON24

We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time.

To deal with this new reality, you must have an effective on-demand content strategy that puts your content in a buyer’s hands quickly and easily. Content is king, but only if people can find it.

Join us as Mark Bornstein, VP of Content Marketing at ON24, highlights the best practices for building an on-demand content strategy. He’ll explain how to build your on-demand content network, and increase the reach of your content to generate more leads and expand your sales pipeline.

Attend this webinar and learn:

  • How to make your content more “findable.”
  • Why you need to re-think “gated” content.
  • Keys to building an inbound content network.


Mark Bornstein, Vice President, Content Marketing, ON24
As Vice President of Content Marketing for ON24, Mark manages content strategy and marketing communications in support of webcasting and virtual event solutions. Mark brings over 20 years of content marketing, account management, and communications experience with leading technology firms, including Cisco, GE Access, and Compatible Systems.

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Sponsored by ON24
ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement.