The 5 Big Disruptions to Marketing in 2018

Date: Feb 8, 2018 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, Editor, chiefmartec.com and Program Chair, MarTech conference

Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building off the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years.

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it:

1. Digital Transformation
2. Microservices and APIs
3. Vertical Competition
4. Digital Everything
5. Artificial Intelligence

These trends are dramatically altering the digital landscape in which business operate, changing how brands function internally as well as how they engage with customers.

Find out what’s changed, what’s ahead, and how marketers can leverage these disruptions for a successful 2018.

During this webinar, we’ll dive into the following areas:

  • Marketing’s cross-organizational role in governing customer experience
  • Distributing innovation with ‘citizen’ developers, analysts, and integrators
  • Marketing operations and technology management in a “post-platform” world
  • Risks of “vertical competition” from walled gardens, ISPs, and governments
  • Conversational interfaces as the most promising new digital touchpoints
  • Dealing with real threats with emerging AI technologies and how to mitigate them

 

 Watch Now 

Sponsored by Martech
Sponsored by The MarTech Conference. MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. Our conference is perfect for the growing community of senior-level hybrid professionals who are both marketing- and tech-savvy. MarTech comes to Boston, MA October 1-3, 2018 and will be in San Jose, CA, April 3-5, 2019. Visit www.martechconf.com for more information.