4 Steps to Operationalize Modern Marketing Work

Date: Jun 11, 2019 1:00 EDT (10:00PDT)

Mayer Becker, Principal Consultant, Zee Jay Digital
Cameron Masters, Marketing Strategic Program Manager, Workfront

Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s biggest challenges. You’re being asked to get more done and to do it faster, when teams are operating in silos, processes are all over the place, requests are coming in fast and furious and you don’t know how much your team can do without burning people out.

Modern marketing work requires modern workflows, and operationalizing those workflows is critical to be effective and scale your resources with the amount of work you’re expected to do.

Join Mayer Becker, Principal Consultant at Zee Jay Digital, and Cameron Masters, Marketing Strategic Program Manager at Workfront, as they discuss proven methods and strategies to help your team manage digital work processes with greater speed and efficiency.

You’ll learn how the right balance of process and workflow can:

  • Increase on-time delivery
  • Ensure consistent, high-quality work
  • Reclaim time for innovation and creativity
  • Put your own workflows into action, so the rest of the organization is effective and streamlined


Mayer Becker, Principal Consultant, Zee Jay Digital
Mayer’s career in marketing spans 25 years and includes leadership roles at ADP, Computer Associates, Tribune Company, United Airlines, Motorola Mobility and several start-ups. For the past 12 years, Mayer has focused on marketing operations, both as a consultant and as a practitioner, and was among the earliest to define the role of the marketing operations function publicly.

Cameron Masters, Marketing Strategic Program Manager, Workfront
Cameron oversees the development and maturation of marketing workflows, processes and project management. Previously, he worked as a change management consultant for various teams at Microsoft, helping improve work processes and enable better internal communication and collaboration.

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Sponsored by Workfront

Workfront is a cloud-based project management solution that helps marketing departments, creative agencies, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, constant rework, and tedious approval processes. Unlike other tools, Workfront is a centralized, easy-to-adopt solution for managing and collaborating on all creative work through the entire work lifecycle, which improves team productivity, credibility, and visibility. Thousands of enterprise marketing teams, such as Adobe, Cisco, Ralph Lauren, REI, Trek, Schneider Electric, Tommy Hilfiger, and ATB Financial, trust their work to Workfront. To learn more, visit workfront.com/marketing.