5 Ways to Fail at Marketing to Tech Users
Are you looking for ways to reach tech users, but can’t figure out how to get them hooked? For this white paper, Experts Exchange compiled a list of the five easiest ways to either pass or fail at effectively marketing to … Read more
The Content Marketing Maturity Map
The content marketing experts at ScribbleLive have identified five levels of maturity – or landmarks – on the journey to building a data-driven and results-oriented operation. The Content Marketing Maturity Guide outlines each of the five landmarks and provides tactical … Read more
Top 10 Considerations When Selecting a Marketing Automation Platform
You’ve decided to implement a marketing automation platform…great! This whit paper from Sharp Spring details 10 things your agency should seriously consider before signing on the dotted line. Discover 10 key questions to ask vendors, such as: Do they require … Read more
The Account-Based Marketing Guide for Modern Marketers
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do … Read more
Lead Nurturing: Guide for Modern Marketers
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a … Read more
Digital Asset Management for Dummies
This original Dummies Book from Wiley explains in plain English, including how you can develop an effective DAM structure to manage your digital assets, how you can establish permissions about who can use the system while maintaining the system’s security, … Read more
The Value of a Happy Customer
Brands should mind the gap—the gap between what the customer wants and how the business aligns to meet those expectations. In this whitepaper, we’ll explore how to bridge that gap and explain what goes into building a great digital customer … Read more
Outsourcing Your Content vs. Hiring an In-House Writing Team
In this white paper, BKA Content discusses the pros and cons of outsourcing your content vs. hiring an in-house writing team. Following that is a detailed breakdown of costs for four separate scenarios. Data for the white paper is drawn … Read more
The Big Book of Ascend Ideas
We all know conversion rate optimization is a good idea. But legacy solutions like A/B testing require tons of traffic and only allow you to try a handful of ideas. AI conversion optimization is a totally different animal. It gives … Read more
What is Omniconversion?
Small businesses have never had more opportunities to market themselves. Social channels like Facebook, Instagram and Snapchat have levelled the playing field for creating visibility. Facebook Ads, Google Adwords and other advertising platforms have made it easy to advertise directly … Read more
