The Smarter Consumer
Who defines a brand’s identity? Ask that question twenty or so years ago and the almost universal answer would be that a company sets its own agenda in terms of brand values and attributes. Of course, the company would need … Read more
Meeting the Demands of the Smarter Consumer
Who defines a brand’s identity? Ask that question twenty or so years ago and the almost universal answer would be that a company sets its own agenda in terms of brand values and attributes. Of course, the company would need … Read more
Controlling PPC Costs with Negative Keywords: An Expert’s Guide
Making sure your PPC spend is focused only on targeted, profitable keywords is the key to running AdWords campaigns with a high return on investment (ROI). The best way to filter out unwanted traffic and unnecessary costs is by using … Read more
Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You
If you don’t have the time or expertise to manage your pay-per-click activities in house, you may be looking to outsource the work. But choosing a PPC agency is a difficult task – and it’s much easier to find the … Read more
Complete Guide To Google AdWords Matching Options
Selecting targeted keywords is the first step to setting up a PPC campaign in Google AdWords, but the keyword matching options that you use can also have a large impact on your success. How do you decide which match type … Read more
Using Fresh Content To Convert Website Traffic to Customers and Sales
Websites with a lot of visitors tend to sell more goods and services than those that don’t. For many the question is how to gain more traffic to a website and how to make that web traffic convert to customers … Read more
The Affiliate Brand Abuse Explosion in the SEM Channel: A Case Study of Abuse
Affiliate marketing is exploding and continues to, when used correctly, represent one of the most cost-effective, performance-based marketing strategies available. In 2009, Forrester forecast that the affiliate marketing industry would grow to $4 billion by 2014 – a doubling of … Read more
IP Targets Customers Without Invading Privacy
As the privacy battles continue, advertisers and marketers are going to have to find innovative methods for targeting their marketing messages at the right consumer audience. This whitepaper looks at the issues of tracking, cookies and behavioral targeting; It then … Read more
The Emergence of the SEO Platform: How First Movers Are Gaining the Upper Hand in Natural Search
SEO has long been running to keep up with its digital family but the SEO platform is changing the way SEO is being practiced. The SEO Platform is a software as a service technology that automates data gathering, enables the … Read more
Big PPC Wins!
Every week, Boost CTR publishes a new “Win of the Week” on the BoostCTR.com blog. Over time, they’ve built up a virtual library of interesting ad contests — including in-depth analysis of why the winning ads won. This report highlights … Read more
