Complete Guide To Google AdWords Matching Options

Selecting targeted keywords is the first step to setting up a PPC campaign in Google AdWords, but the keyword matching options that you use can also have a large impact on your success.

How do you decide which match type to use — and when?

This white paper examines the various types of AdWords match types: Broad Match, Modified Broad Match, Phrase Match, Exact Match, and Negative Match. Find out the advantages and drawbacks for each, and how to choose the right option to match your campaign goals.

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