Selecting targeted keywords is the first step to setting up a PPC campaign in Google AdWords, but the keyword matching options that you use can also have a large impact on your success.
How do you decide which match type to use — and when?
This white paper examines the various types of AdWords match types: Broad Match, Modified Broad Match, Phrase Match, Exact Match, and Negative Match. Find out the advantages and drawbacks for each, and how to choose the right option to match your campaign goals.
Sponsored by WordStream
WordStream provides paid and organic search management solutions, including keyword research and organization tools for continuously optimizing and expanding pay-per click marketing campaigns. WordStream helps advertisers to identify profitable keyword opportunities, eliminate wasteful spending, and increase productivity while helping to improve ROI.