Out of the Dark Ages: The Rise of Social Media Sentiment Analysis
As social media continues to prove itself as an unbiased and convenient forum for individuals to express their emotions, sentiment analysis is the key to understanding how various demographics feel about a certain product, brand, or experience. This white paper … Read more
State of the Industry: Retargeting and Programmatic Buying
Retargeting has been a breakout tactic since marketing made the shift from analog guess-and-test programs to real-time programmatic campaigns. But how are advertisers currently leveraging retargeting across their marketing mix? AdRoll surveyed 1,000 marketers and analyzed their campaign data from … Read more
The Essential Guide To Display Attribution Models
Digital advertising has introduced new challenges and opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s … Read more
The Cross-Device Targeting Playbook for Display Advertisers
By 2019, over 70% of digital ad spending will be on mobile ads. Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent and cohesive experience to potential customers regardless of … Read more
The Problem with Push
Mobile marketing has changed the way we do business and connect with current and prospective customers. But in our hurry to embrace this new medium, we as marketers have had a tendency to over-enthusiastically adopt counter-productive tactics. As powerful as … Read more
The Definitive Guide to Twitter Marketing
With social media and digital marketers in mind, Union Metrics has compiled their favorite best practices for creating a Twitter strategy and measuring impact on the platform. Whether you’re just getting started or a seasoned pro, this ebook is for you. … Read more
Retargeting on Facebook by the Numbers
In this year’s Facebook by the Numbers report, AdRoll reviewed data from over 800 million impressions across 215 advertisers running retargeting campaigns on Facebook on desktop, Facebook on mobile, and the web. Highlights include: Key performance metrics for Facebook on … Read more
Learn what mobile users think of you
According to Gartner, in 2016 mobile apps will surpass websites as the primary way customers engage with brands. Given the rise of the mobile app economy, it’s more important than ever to learn what mobile users think of your mobile … Read more
Decoupling Global Digital Marketing Services
Doing more with less is a perennial challenge for most marketers. In an expanding global economy, marketers need to reach more customers in more markets more quickly and with greater precision— all while operating within tight budget constraints. To balance … Read more
Attribution: Modeling for Data-Driven Marketers
Attribution for the data-driven marketer To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, Adroll ran an in-depth survey of professional marketers in the US. The findings in this … Read more