The Problem with Push

Creating Relevant Push Messaging That Engages Rather than Alienates Your Users

Mobile marketing has changed the way we do business and connect with current and prospective customers. But in our hurry to embrace this new medium, we as marketers have had a tendency to over-enthusiastically adopt counter-productive tactics. As powerful as push can be, overuse has caused 80% of mobile users to turn off most notifications.

This free white paper provides a roadmap for personalized, timely and relevant push messaging that engages rather than alienates your users. Get it today!

Sponsored by FollowAnalytics

FollowAnalytics mission is to empower Global 2000 companies to thrive in a mobile-first world, faster. Their 1:1 mobile marketing automation platform makes individually-catered mobile marketing engagement easy and their 2:2:2 Method™ gets mobile engagement campaigns up and running in as little as two weeks. Whether its offering new lines of revenue, up-selling or cross-selling products and services or increasing customer loyalty, FollowAnalytics is at the forefront of this transformation.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.